New York, NY (Top40 Charts / Live Nation Entertainment) In a new strategic partnership, Minneapolis's newest premier entertainment venue, the Armory, is tapping Live Nation Entertainment, the world's leading live entertainment company, for booking and programming support.
The iconic Armory, located at 500 6 Street South, was reopened in December 2017 after a state of the art renovation which introduced cutting edge staging technologies, leading VIP amenities and a scalable floor plan able to accommodate a variety of live entertainment events, from concerts to sporting events, trade shows, corporate events and any other private functions.
Live Nation will lend its promotions expertise to assist the Armory in successfully programming this unique venue, making sure to accommodate all of the intricacies of the modular facility. While the venue will be open to all promoters, Live Nation will be tapping into its vast array of touring artists to bring the Twin Cities even more incredible shows.
The history of this Armory's musical and event legacy runs deep, as it was once the backdrop for music videos including Prince's "1999" and Aerosmith's "
I Don't Want To Miss A Thing", as well as the former home of the Minneapolis Lakers.
"The Twin Cities has been lacking a great mid-size hall and the Armory fills that gap perfectly," said Jason Wright, President of Live Nation Midwest. "With sight lines and amenities that are unmatched in the Midwest, music fans will marvel when they see a show in this space."
"We look forward to delivering a constant stream of top talent to the city of Minneapolis and working with artists in leveraging our state of the art renovations to push the limits of their performances while providing an exceptional experience for fans," said Ned Abdul, CEO of Armory Hospitality and owner of the Armory.
Upcoming Live Nation events at the Armory include:
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
