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Pop / Rock 23 May, 2007

Artie Lange Of The 'Howard Stern Show' And Crumbs Team Up to Fight AIDS... With A Cupcake!!

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NEW YORK, NY. (Top40 Charts/ Crumbs) - CRUMBS is proud to introduce the "Artie Lange" cupcake, specifically designed by Artie himself!! The cupcake, which is available now at all CRUMBS retail locations (Crumbs East, Crumbs West, Crumbs Bryant Park, Crumbs Downtown and Crumbs at Scoop du Jour), will also be the first CRUMBS cupcake to ship nationwide starting immediately at www.crumbsbakeshop.com.

Like Artie Lange's uncompromising personality, the cupcake is perfect for those who can't choose between chocolate and vanilla. Delicious vanilla sponge cake is filled with chocolate buttercream, then smothered with vanilla cream cheese frosting and topped with chocolate fondant icing (like the frosting on a black & white cookie). A generous helping of chocolate and vanilla sprinkles garnish the sides of this tasty treat.

The "Artie Lange" retails for $3.75 each and a portion of the proceeds will go towards LIFEbeat - "the music industry's charitable organization dedicated to reaching America's youth with the message of HIV/AIDS prevention" (www.lifebeat.org).

Founded in 2003 by husband and wife team Mia and Jason Bauer, Crumbs has quickly emerged as one of the leaders of the recent "cupcake renaissance." Specializing in cupcakes, Crumbs also creates comfort-oriented classics such as cookies, brownies, cakes, pies and elegant baked goods including sweet and savory scones, cheesecakes, pastries and tarts. Crumbs currently offers over 35 varieties of their famous cupcakes, which, like their other goods, are baked fresh daily for all to enjoy.






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