New York, NY (Top40 Charts/
Music China Official Website) - Exhibition space at this year's
Music China show taking place 12 - 15 October 2010 at the Shanghai New International Expo Centre (SNIEC) in China, has sold out with the final exhibitor count at more than 1,200 from 27 countries and regions.
Music China is Asia Pacific's largest and most important musical instrument show and will cover six halls in a total exhibition space of 70,000 sqm.
"Our sell-out show is a reflection of the recovering global economy and that China is an important market for many international companies," said Mr Evan Sha, Deputy General Manager, Messe Frankfurt (Shanghai) Ltd. "As a result, we have all the key global players at this year's show such as AXL, Conn-Selmer, Fender, KHS, Korg, Music Sales, Peavey, PianoDisc, Roland, Samick, Schimmel, Steinway, Tascam, Warwick and Yamaha. We also have newcomers such as Louis Renner Company from Germany."
Louis Renner, one of the world's best known producers of piano actions and hammers, is keen to introduce their latest products and development strategies to leading industry players. The company produces the universally acclaimed "Renner Action" which meets the demanding specifications of leading piano producers from around the world.
"Music China is the most important fair for the music industry in Asia," said Dr Frank Gebert, CEO of Louis Renner. "The most important players of the biggest market in the world are getting together, so we can discuss business in a very short period of time with the utmost efficiency. China is the largest piano market in the world with a growth of up to 500 000 pianos a year in the near future."
Other exhibitors also using China as a launch pad for their new or recently released products are:
* KORG will demonstrate their portable and affordable SP-170 digital piano
* Visitors will be able to view the latest NEO-POP piano from Sejung
* TASCAM will show their new DR-08 and upgraded DR-2d portable digital recorders
Fringe programme offers education and entertainment
Along with the range of instruments on the stands, musicians and visitors can increase their knowledge of the MI industry at the concurrent events running alongside the show, or be entertained by the many on-site demonstrations, live shows or special events.
The highly respected Namm University will be offering a variety of sessions, including interviews with industry insiders who include Mr Joe Lamond from NAMM, Spanish guitar manufacturer Mr Manuel Rodriguez Jr, American guitarist Mr Hap Kuffner, Chinese electronics MI manufacturer Mr Sheng Zifei and Chinese retailer Mr Liu Weiming. There will also be "how to" sessions about meeting international standards and product branding.
The fourth edition of the Principal Forum offers principals from Chinese music conservatories and schools a forum to discuss music education. For retailers, the Retailer Forum will cover what's happening in the Chinese music industry market.
Making a first time show appearance will be the Living with Digital Music offering Plug iPhone / iPod touch / iPad and Play. The zone will show the latest musical technology applications as well as games and devices supported by Apple Inc. In addition, there will be master classes featuring violin professors from the China Conservatory and the Universal Strings Society of America and a variety of live shows that include:
* TM Stevens, Blackbyrd, Divinity Roxx of Warwick
* Zak Bond, Girly Prime of Yamaha
* Rock/Metal band Super700 from Berlin, Germany
* Heavy Metal band Drone from northern Germany
* Judy's Harmonica Ensemble from Taiwan
* Liz Nash, a folk music song writer from New York
* KorElement, a Hip Hop Rapper from New Jersey
* Danny Olesh, an electronic musician from Australia
* Neil Zaza, US guitarist
* Dancing Drum, an interactive drumming experience with Steve Campbell and Lindsay Rust
* Drum Circles with Japanese drummer Ms Kumi Masunaga
Music China 2010 is organised jointly by the China Music Instrument Association (CMIA), INTEX Shanghai and Messe Frankfurt. It runs concurrently with Prolight and Sound Shanghai, an International Exhibition for the Event and Communication Technology, AV-Production and Entertainment industries.
