New York, NY (Top40 Charts) Today Tel-Aviv based artist Noga Erez shares the next in a series of game-changing singles leading into her mysterious second album (details yet to be announced). "You So Done" and its striking accompanying video are out now via City Slang.
Read more via V Magazine: https://vmagazine.com/article/v-premiere-noga-erez-drops-music-video-for-you-so-done/
Following the sparkling sass of "VIEWS" and the irresistibly upbeat lockdown anthem "NO news on TV", Noga Erez and her collaborative partner Ori Rousso's latest offering "You So Done" has been highly anticipated online since appearing on NBC's Good Girlsearlier this year. It sees Erez shift from outward looking political themes to personal soul-searching, opening up for a stirring track about rejection, toxic and emotionally violent relationships, and one's own inner violence.
Along with the track she has shared a moving statement, saying: "At some point, exactly one year ago, I started flashing back to one of the darkest times in my life. I was young, incredibly confused and lonely... There was a moment during this period where I was actually so weak, insecure and in need of love that I was not able to step out of what I know now to be an emotionally abusive relationship."
She concludes: "It really, truly means the world to me to give this song to you. I hope this story can help some of you to realise that you are not alone. And I really do hope to make it clear that even the darkest places are not impossible to free yourself from. They are eventually an opportunity to learn, grow and to become a stronger person."
Erez has created a reputation for the captivating videos that accompany her songs, and this latest video sees her step it up a level yet again. Her third collaboration with Tel Aviv-based director Indy Hait sees Erez as a puppet in a dystopian future, being violently flung to-and-fro by an unknown captor.
"The video for "You So Done" was a big risk taker for me" she comments. "Usually, I have an idea or I work with a director on an idea together. Since this was my third video with Indy Hait, I decided to let him do his thing. He offered up an idea that included a robot and I immediately hated it. I was just not able to imagine how it wouldn't come off as a science fiction video and felt it wasn't my style. But after talking and tearing the idea apart, I realised that this is a truly meaningful character."
"The robot in this video is actually not the violent character. Its job was to portray the act of violence through transferring the moves from an unseen character and helping them come alive visually. The video uses muscle memory as the 'engine' to that violent dance act, and muscle memory is something that fascinates me. Eventually this video is far from being science fiction, it is my most personal video to date."
PRAISE FOR NOGA EREZ:
"Noga Erez makes politically charged dance music — throbbing stuff whose aggressive, cathartic force is only magnified by messages about power and independence" - NPR MUSIC
"Socially and politically conscious with the view to igniting change" - NOISEY
"Stylish...funk-heavy" - COMPLEX
"Groovy" - V Magazine
"unique, quirky, and badass" - Ladygunn
Noga Erez burst onto the scene with debut album 'Off The Radar' in 2017, winning acclaim across the globe. While the music she makes in collaboration with her partner and co-writer, composer and producer Ori Rousso, exploits many of the more physical, dynamic elements of electronic & pop music, it also embraces a cerebral sensitivity that's made her one of her home city's most exciting, idiosyncratic artists. The grainy textures and potent atmospheres forged with her synths and ingenious beats bravely straddle genres. Her 2018 standalone singles "
Bad Habits" and "Cash Out (feat. SAMMUS)," and 2019 collaboration with ECHO, "Chin Chin" saw her continuing to forge a path of uncompromising and unpredictable, gritty, truth-seeking alt-pop. Most recent singles "VIEWS" and "NO news on TV" marked the start of the next chapter in her career, with a new full-length in the pipeline.
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