SanDisk And DJ Tiesto Partner For 'Wake Up Your Phone' Mobile Initiative And Free Music Offering

New York, NY (Top40 Charts/ SanDisk Official Website) - SanDisk Corporation, the global leader in flash memory cards, and Tiesto, the No 1 DJ in the world, are pleased to release the first track from the "What's Next" mix, a collection of 5 brand new songs exclusively for the new "Wake Up Your Phone" campaign. The collaboration, called "Work Hard Play Hard," features up-and-coming artist Canadian-based diva Kay. You can download the track exclusively from SanDisk's interactive site dedicated to the program at WakeUpYourPhone.com/Tiesto and here for free. The program was designed and executed by Flavor Group, a San Francisco-based leading creative agency.

The track is just the first glimpse of the ground-breaking partnership between SanDisk and Tiesto. Tiesto has been hard at work on this and other never-heard-before exclusive tracks that you can get only by purchasing SanDisk microSD cards. SanDisk will also be sponsoring select Tiesto concerts throughout Europe, Abu Dhabi, and the US. During each event, fans will be encouraged to record their concert experience using mobile phones while Tiesto performs. Later, he will select his favorite clips for use in the track's official music video.

"I love the way technology is evolving. It's amazing that SanDisk is the little memory card inside all of those phones and cameras every night," said Tiesto. "Everyone is a photographer and movie maker, and now the audience is going to have total control and make a video themselves!"