New York, NY (Top40 Charts) CDs are going away and where does that leave merchandise sales at live performances? Performances are one of the few places where artists can continue to earn a nice living. Therefore on site music sales are important and making some profit would be nice too. Brian Baker, President, Sound Arts Recording Studio has a reputation for embracing technologies of the past and getting cozy with new technologies. He realized that the industry was making a major shift and his insatiable appetite for all things technology kept his eyes on new developments within the music delivery systems market. Courtney Hale-Revia is an upcoming forward thinking Americana Folk artist that knew going into the Sound Arts Recording Studio that she wanted to present her music in multi-format options such as vinyl for example. Her train of thought was and remains let audiences decide on what format they wish to take home. While Brian's focus was on the technology Courtney's was on audience appeal.
However, a third factor comes into play from a business point of view, profitability. With all of this in mind the two of them began to review options together. One option was this rather new device which is a credit card size delivery mechanism that was priced right and would not only hold audio files but Courtney's video files and PDFs as well. This would mean that Courtney could add her new video onto the device along with her bio and audio files. You could actually have two different credit card size options if you wanted to - one with just the audio files on it and a second with both audio and video files on it. Therefore presenting two consumer price points. The bottom line is that a trusting partnership between the studio and the artist allows for crystal clear examinations of a non-stop evolving industry, the music industry. In this case it worked beautifully. If you are an independent artist and your CD sales have declined it's probably not your music just that less and less people are using CD platforms these days. Auto manufacturers are not even putting CD players in new cars anymore unless you special order one. Because you need to protect one of the last bastions of profit, income from your live shows, you definitely need delivery options. Courtney Hale-Revia is an insightful songwriter and she is quite the entrepreneur. She comes by it honestly as her father has been a life long folk songwriter and artist for as long as she can remember. As he has shared the beauty of creation and the enjoyment of sharing with his daughter over the years Courtney could not help but fall in love with the process herself. However, Courtney has taken her foray into music a step further. She opened a remote listening room back off the beaten path of interstate 10 just south of Beaumont Texas. Artists and music lovers alike love it. Her listening room embraces the intimate experience of being up close and personal. Sort of like when your Dad or Mom or one of your Uncles or Aunts might have performed at home so many years ago. There's just something about these settings that sets the soul free.
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