New York, NY (Top40 Charts/ ThinkLA) More than 1,000 of Los Angeles' biggest thinkers in advertising gathered in the Beverly Hilton International Ballroom for the seventh annual ThinkLA IDEA Awards Gala last night to celebrate advertising's greatest people, work and companies in Los Angeles in 2016.
Presenting sponsor, Grindr, the world's largest gay social network app and content company, set the tone with an elegant party atmosphere featuring drag queens, synchronized swimmers, and glitter galore!
The awards, which recognized Southern California's most illuminated creative and tech-savvy brains, was produced by creative partner Walton Isaacson, the L.A.-based creative agency, and , the nonprofit organization dedicated to empowering Los Angeles' media, marketing, and advertising communities.
The evening's events included a cocktail reception and dinner followed by the awards gala and after-party. During the gala, hosts Us the Duo and other presenters bestowed agencies, brands, and individuals with Achievement Awards for the best annual campaigns, companies, and individuals. Submissions, which were produced by and/or for Southern California-based companies and launched in the 2016 calendar year, were judged by the highest powers of advertising, brand, and tech executives outside of the L.A. market.
The sold-out event is recapped with photos, and a video will be produced in the coming week.
2017 IDEA Award Winners:
BEST VISUAL CAMPAIGN
- The Art of League of
Legends | All Boats Rise
BEST VIDEO CAMPAIGN
- Knorr | Love at First Taste | MullenLowe
BEST BRANDED CONTENT/STORYTELLING CAMPAIGN
- Target Creates First-Ever Live
Music Video with
Gwen Stefani | Deutsch
BEST EXPERIENTIAL CAMPAIGN
- A Helpful Lift from Honda | Horizon Media
BEST MOBILE CAMPAIGN
- Carat and UberMedia for adidas PureBOOST X | UberMedia
BEST SOCIAL CAMPAIGN
- Deadpool: A Unicornicopia of Marketing Wins | Zenith
THINKLA INNOVATOR
- NBA 2K Boost | CP+B LA
CAMPAIGN OF THE YEAR
- Deadpool: A Unicornicopia of Marketing Wins | Zenith
CAUSE MARKETING
- Honda "Candy Cane Lane" | RPA
CLIENT OF THE YEAR
- Mike Linton | Farmers Insurance
SALESPERSON OF THE YEAR
- Garron Markey | AdColony
AGENCY PERSON OF THE YEAR
- Jackie Stasi | Initiative
PARTNER OF THE YEAR
- Hulu
BOUTIQUE AGENCY OF THE YEAR
- Madison + Vine
AGENCY OF THE YEAR
- 72andSunny
SILICON BEACH STARTUP
- Omaze
About ThinkLA:
ThinkLA is a non-profit 501(c)(6) association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. Celebrating their tenth year of service, they connect LA's creative community; grow ideas, business and talent; and inspire through education along with social and philanthropic events. www.thinkla.org.
About Walton Isaacson:
Founded in 2005 by marketing innovators
Aaron Walton, Cory Isaacson, and partner Earvin "
Magic" Johnson, Walton Isaacson provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital, and social capabilities across multiple disciplines, providing value and efficiency to partners including Lexus, Spalding, McDonald's, and Wells Fargo. Walton Isaacson is headquartered in
Chicago and Los Angeles with additional offices in New York, Miami, and Dallas. www.waltonisaacson.com.
About Grindr
With 3 million daily active users in every country in the world, Grindr is the largest all-male mobile social network in the world. Since its launch in 2009, Grindr has grown to become a fundamental part of users' daily lives across the globe. Grindr continues to expand their ecosystem to enable all users to connect to the world around them. Through Into, a digital content channel for and by the LGBTQ community, various events and experiential opportunities, Grindr is helping users engage across the spectrum. www.grindr.com.
