New York, NY (Top40 Charts) Tubular Labs, Inc., the worldwide leader in online video intelligence, today released rankings for the most watched online video publishers in February 2016.
Buzzfeed's Tasty maintained its #1 spot in cross-platform rankings from last month, with 1.9 Billion views and 7 Million new followers. At #2 and new to cross-platform rankings was Vlechten Met Daan, a site that provides cooking, beauty and lifestyle tips. With 917 Million views, the NBA climbed four spots to claim the #3 spot and Buzzfeed Food jumped 13 spots to rank at #4 with 823 Million views.
Tubular also released rankings of the Top 25 Video
Brand "Viewmakers," the brands generating the most video views online. LEGO and Red Bull maintained their #1 and #2 spots from the last two months with 185 Million and 161 Million views respectively. New to the top 10 was PlayStation, which jumped 15 places to the #3 spot with 140 Million views. Barbie remained at #4, with 79 Million views and 192,000 new subscribers. Following their popular Super Bowl commercials, Samsung
Mobile and HyundaiUSA appeared for the first time on this list at the #5 and #6 spots.
Entertainment and comedy continued to dominate the US TV Brands category with the NBA, WWE, Ellen, America's Funniest Home Videos, and The
Tonight Show Starring
Jimmy Fallon maintaining their #1, #2, #3, #4 and #5 spots from last month.
Additional findings and the rankings are below.
Overall
The top 100 video brands and influencers together generated 37.6 Billion total cross-platform views in February, down 10% from January 2016, but up 163% from February 2015.
Facebook
Facebook rankings were separated into categories: Facebook Publishers and Facebook Personalities. Food content dominated the Facebook Publishers category, with Buzzfeed's Tasty, Vlechten Met Daan, Buzzfeed Food, Tastemade, and Tip Hero grabbing the top five spots respectively. Unilad (#6) and Lad Bible (#7) also ranked in the top 10, with 573 Million and 550 Million views respectively. Entertainment content posted by individuals made up the Facebook Personalities rankings.
Instagram
Sports and entertainment did well on Instagram in February. The NBA ranked at #1 with 118 Million views, followed by
Justin Bieber and SportsCenter at #2 and #3 respectively. At #4, Zach King, the famous Vine personality, is continuing to build a presence on Instagram with 45 Million views and 1.3 Million new followers. The Bleacher Report jumped 3 spots to claim the #5 rank with 31 Million views.
YouTube
Links to Tubular February Rankings
https://tubularlabs.com/rank/february-2016/cross-platform/
https://tubularlabs.com/rank/february-2016/youtube/complete/
https://tubularlabs.com/rank/february-2016/facebook-publishers/
https://tubularlabs.com/rank/february-2016/brands/
https://tubularlabs.com/rank/february-2016/us-tv-brands/
https://tubularlabs.com/rank/february-2016/vine/
https://tubularlabs.com/rank/february-2016/instagram/
https://tubularlabs.com/rank/february-2016/facebook-personalities/
Monthly rankings of top 25 online video creators and brands from April 2015 - January 2016 are available upon request.
To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence
About Tubular Labs, Inc.
Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 90+ enterprise customers to date, including Viacom, Warner Bros., HGTV, Activision, elf Cosmetics, Pepsi, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 1.6 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.
