New York, NY (Top40 Charts) Last week, JUNO nominated, alternative pop-band Valley, dropped their new song ""SOCIETY" which garnered over 10,000 streams in under three hours of being released and after only a week has over 400,000 streams globally. The band share the SNL-inspired official music video for "SOCIETY" through new label partner Capitol Records/Universal Music. The video's satirical theme comes complete with a debut acting performance by Valley's bassist Alex Dimauro playing the demanding label executive, a TMZ parody and a choreographed dance routine reminiscent of Valley's early music videos.
"SOCIETY" hinges on a hummable clean guitar riff, its head-bopping beat thumps in the background as Valley gleefully nod to "
You Get What You Give" by The
New Radicals and "
Teenage Dirtbag" by Wheatus. If TikTok happened in '98, it might sound like this, underpinned by dance-floor ready piano, the track rides this momentum towards the sweeping and shimmering hook. On the song's meaning, Laska explains, "'SOCIETY' tells a story of how our career can sometimes feel. We exist within an ever-changing creative industry full of opinions and music machines making everything go round. At times, what you truly have to say as an artist can feel diminished or not as important when it comes to the context of making a product or something that people will label as sellable and listenable. At the end of the day, SOCIETY is Valley accepting the terms and conditions of our identity, songs and career, the fact that we'll never be able to please everyone but also coming to terms that no matter what the public considers to be a "hit", we tell ourselves we're always going to follow our own artistic arrow."
"SOCIETY" follows Valley's unanticipated release earlier this year, "Like 1999." It's genesis traces back to a TikTok post that featured the chorus of an unreleased song. In only a few short days, the TikTok had over 700,000 views and over 100,000 likes with
Johnny Orlando and JESSIA posting duets of the song on their own accounts. Valley rushed to finish "Like 1999" in under 48 hours for fans and the song went on to inspire thousands of creates and eclipse over 100 million streams while breaking boarders, appearing on viral charts in the U.S., Philippines, Korea, Japan and more.
After an unprecedented year for live music, Valley are excited to reconnect with their fans to perform across North America. The band are gearing up to play Wunderbus Festival in Columbus, OH and Bottlerock Festival in Napa Valley, CA at the end of the summer and then joining COIN on a 17-date North American tour this fall including a show in Vancouver, BC. See full list of tour dates below, tickets available on Valley's website.
VALLEY 2021 TOUR DATES
Sat Aug 28 - Sun Aug 29 Columbus, OH Wonderbus Festival
Fri Sep 3 - Sun Sep 5 Napa Valley, CA Bottlerock Festival
Tue Oct 26 Birmingham, AL Iron City
Music Hall
Wed Oct 27 Nashville, TN Ryman Auditorium
Fri Oct 29 Chicago, IL House Of Blues
Sat Oct 30 St. Louis, MO Del Mar
Tue Nov 02 Minneapolis, MN Varsity Theater
Wed Nov 03 Kansas City, MO The Truman
Fri Nov 05 Denver, CO The Summit
Sat Nov 06 Salt Lake City, UT The Complex
Mon Nov 08 Portland, OR Revolution Hall
Tue Nov 09 Vancouver, BC Rio
Thu Nov 11 Seattle, WA Showbox Sodo
Sat Nov 13 Los Angeles, CA The Wiltern
Mon Nov 15 San Diego, CA Observatory North Park
Wed Nov 17 Phoenix, AZ The Van Buren
Fri Nov 19 Dallas, TX South Side Ballroom
Sat Nov 20 Austin, TX Emo's
Sun Nov 21 Houston, TX House Of Blues
Valley - comprised of Rob Laska, Karah James, Mickey Brandolino and Alex DiMauro - have spent the past two years developing organic buzz through a personal and intimate connection with their fans. Valley put together alternative pop with the care, adventurousness, and personal touch of a handmade burned CD. Cycling through moods like your favorite throwback Pinterest board, the Toronto quartet amplify sticky hooks through eloquent songcraft that's cognizant of what came before, yet ready for the future. In 2016, Valley formed by accident when a local studio double booked them. During high school, Mike and Karah played in one band, while Rob and Alex played in another. They introduced themselves with self-written, self-produced releases, including the EP This Room Is White (2016), the full-length debut MAYBE (2019) and their last EP sucks to see you doing better (2020). They joined Lennon
Stella and The Band CAMINO on sold out tours across North
America and even picked up a 2020 JUNO Award nomination in the category of "Breakthrough Group of the Year."
