New York, NY (Top40 Charts) The "bop connoisseur" is back with a music video so good you'll have to play it twice. Charmaine's single 'Double Dutch' sits as the fourth track on her debut EP, Hood Avant-Garde. The Spencer Edwards directed clip sees Charmaine flaunt culture and couture, showcasing her take on the modern-day renaissance woman she first introduced on her debut single, 'BOLD.'
Charmaine says of the making of the video, adding what she wants fans to take from it, "[It] was amazing! I had such a blast but that's normal for us, it's always a vibe on set! I want them to understand that the only competition they have in life is themselves and you should always do your best to outdo yourself."
As part of First on SoundCloud's new accelerator program, Charmaine is set to invite her closest collaborators, friends, and fans to join her in a live, deep-diving conversation that pulls back the curtain on her individual creative journey. On Wednesday, June 23rd Charmaine will chop it up with DJ, producer, entrepreneur, and former MTV host, Jasmine Solano who focuses on her artist story. The in-depth conversation that will be hosted on Clubhouse, filled with inspiration for creatives everywhere on respecting the hustle that drives career success.
Charmaine's introduction to the scene has been explosive, to say the least. With over 3 million streams of her debut EP, it's clear that Charmaine is making noise that fans can't get enough of. Charmaine is listed as one of 25 artists to watch in 2021 by Complex Canada that followed a collaboration with Girl Connected alongside Ashley Outrageous, Tiffany Calver and Lola Plaku for a conversation on overcoming challenges as a woman. UK's BBC 1XTRA featured Charmaine's "WOO!" while Earmilk dubbed Charmaine the "Queen of the North."
Charmaine has been selected as Spotify Canada's April RADAR artist as well as Amazon
Music Canada's Breakthrough artist, and was the only Canadian included as part of the global First on SoundCloud campaign, while boasting Apple
Music playlist adds on "Rap Life," "It's Lit," "High Maintenance" and "New in Hip Hop."
Born in the Zimbabwean capital of Harare, Charmaine relocated to the United States at the age of five, bouncing around the Midwest with her family at first before eventually settling in Nashville for a large chunk of her childhood. Living in the American South was an eye-opening experience but by the time high school rolled around, Charmaine was already on the way to her next culture shock, this time heading north of the border to Toronto, where life would soon take a dark turn. "After we moved to Toronto, my dad got laid off," says Charmaine, "and quickly after that, we lost our house. We went to a shelter and then ended up living in a motel, all six of us in this tiny little room with just a hot plate for a kitchen." Throughout her family's frequent moves and financial struggles, Charmaine had always turned to music as a source of comfort and stability, something she could rely on for emotional support no matter how difficult things got. Now, sitting on the motel floor with a notebook in hand, she turned to music as a life preserver, penning her own songs and scouring the internet for performance opportunities in the hopes of writing herself a ticket to a brighter future.
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