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RnB 11 January, 2007

Jay-Z's S. Carter Cleats Run Into The Pro Football Hall Of Fame

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NEW YORK (Top40 Charts/ Rock-a-Fella Records) - JAY-Z's Reebok S. Carter Football Cleats For Men are about to run into the Pro Football Hall Of Fame. After Kansas City Chiefs star Running Back Larry Johnson set the NFL record for carries in a season and rushed for 1750 yards in consecutive seasons, it was announced that Johnson's cleats, S. Carter's, will be displayed in the Pro Football Hall Of Famein Canton, Ohio.

In the Chiefs 35-30 win over the Jacksonville Jaguars, Johnson rushed for 138 yards on 33 carries, giving him an NFL-record 416 carries this season. This season's 1,789 yards also smashed the team record of 1,750, which he set last year in only nine starts. In addition, the two-time Pro Bowler topped the 100-yard mark for the 11th time this year, topping his previous Chiefs franchise record of 10, which he established last season.

The S. Carter Cleat, also worn by Pro Bowl safety Roy Williams of the Dallas Cowboys, was part of the line developed by JAY-Z's deal with Reebok, which began in 2001 and ended last year.

The Rbk S. Carter Collection, which was the first sports apparel partnership ever with a non-athlete, offers men's, women's and children athletic footwear.






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