New York, NY (Top40 Charts) Recording artist Pilla B drops the highly anticipated music video for "Be About It" today. With it's easy flow and laid back tempo "Be About It" emerged as the fan favourite track off Pilla B's debut album "1YTD" released earlier this year via Public Records and Universal Music.
Featuring an all Canadian production team, "Be About It" is directed, shot and edited by Jake Fair and was produced by Quiet As Kept. Fair's signature style is apparent throughout the video - seamless transitions and multi-layered visuals to match Pilla B's energy.
The video begins with a reference to the cult classic movie "Paid in Full" and features cameos from toronto personalities Daddy Rambo and DJ Mastermind. After the homage to the iconic scene, the video follows Pilla B to popular locations amongst locals in Toronto. The locations were specifically selected to evoke the notion of being everywhere and nowhere at once.
Pilla B explains his thought process behind this song saying: "A lot of people say they know where I'm at and all that gangster shit. Or a lot of other people feel like I've gone somewhere else - like I ran away since I been shot, but I'm still right here."
"Be About It" is a record that displays Pilla B's unique ability to channel difficult personal experiences in to music that in Pilla B's words are: "catchy bangers." Pleasant melodies often accompany harsh lyrics that vividly speak to his personal life experiences. Honest and raw - Pilla B's charismatic personality compels listeners to follow his journey from tragedy into triumph.
ABOUT PILLA B
Born with a strong sense of melody and an irrepressible charm, Pilla B is adept at creating hooks and choruses that stick with his audience. Pilla B's wit and vocal dexterity booms across speakers and reverberates throughout people. Pilla B is a new and exciting recording artist emerging from Rexdale, Toronto. Pilla B's sound is at-once gritty, visceral and soulful. A big personality, Pilla B lights up the room he is in. Fun loving and a joker, his personality belies the trauma and often disguises the pain he carries. Unapologetic and brash, his music booms through speakers and tells authentic stories of Toronto street life. Emerging from the city's underground, his music introduces Pilla B as an artist arrived.
His current project, "1 Year To Date" or "1YTD" is a reflection of Pilla B's current mind state and progress. Released on May 11th, 2018 - the project marks one year to the day since Pilla B was shot and his best friend and frequent collaborator, Yung Dubz, was murdered next to him. Produced entirely by Harley Arsenault, "1YTD" is Executive Produced by Noah "40" Shebib.
"1YTD" is a public snapshot of Pilla B's emotional state and feelings over the last year as he has privately worked to grow and progress as both an artist and an individual.
