LOS ANGELES (Nine Inch Nail Fans Website/www.markromanek.com ) - At 70, Johnny Cash is rocking out with his cover of the Nine Inch Nails song "Hurt." The video for the searing song is getting play on MTV2 and VH1, and the song is in regular rotation on rock station KROQ-FM. Directed by Mark Romanek, the video combines images of the young Cash from concerts and movies with new footage of the elderly singer crooning "You can have it all, my empire of dirt. I will let you down." "Most videos are about creating eye candy, a pretty image that can be a marketing tool," Romanek said. "We just tried to show the simple truth of what's going on in his life. It's kind of a sucker punch when you see it the first time because we're not used to that emotional depth in music videos."
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