New York, NY (Top40 Charts) Bud Light is launching the latest addition to the brand's portfolio of music programming with Bud Light Getaway, a multi-genre one-day summer hangout bringing more than 3,000 music fans and friends closer to their favorite artists. The first-ever Bud Light Getaway will be headlined by Grammy-nominated, multi-platinum artist Sam Hunt, world-renowned rock band Dashboard Confessional, Atlanta's own Grammy-winning rapper and DJ, Lil Jon and rising star, Harry Hudson. The event will take place on Saturday, July 14, at the Burroughs & Chapin Pavilion Place in Myrtle Beach, South Carolina, the ideal backdrop for a memorable summer day at the beach with friends.
In addition to the musical performances, Bud Light Getaway will feature unique pop-ups throughout the grounds for fans to enjoy. Bud Light's mobile brewery with day fresh beer will be a highlight, along with a Stitch Shop with exclusive Bud Light Getaway merchandise, an onsite Dive Bar pop-up for intimate musical performances, and a Citrus Summer Lounge - the perfect beachy summer space to serve up the brand's newest innovations, Bud Light Lime and Bud Light Orange.
"Summer is the perfect time to kick back, hit the beach, hang with friends and listen to some great music. That's what our Getaways program is all about," said Andy Goeler, Vice President, Bud Light. "We're excited to head down to South Carolina with our friends Sam Hunt,
Dashboard Confessional and Lil Jon and rising star Harry Hudson, as we remain dedicated to giving music fans exclusive experiences with their favorite artists. We look forward to everyone enjoying a few Bud Lights, kicking back and enjoying the summer."
As with past Bud Light music programs, fans can expect to have access to Fastbar- a program utilizing RFID technology to allow seamless and cashless purchases to reduce bar lines, and allow fans enough time to get back to their friends and their favorite sets. Attendees can register online and pick up a wristband upon entering the space, with all proceeds on purchased tickets being donated to the Surfrider Grand Strand Chapter which helps maintain and preserves beaches in the Myrtle Beach area.
To buy tickets to Bud Light Getaway and view the full lineup, visit www.budlight.com/getaway.
To get all the latest information on Getaway and other exciting programs, follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
