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Music Industry 07 January, 2011

The Nielsen Company & Billboard's 2010 Music Industry Report

Hot Songs Around The World

A Bar Song (Tipsy)
Shaboozey
552 entries in 22 charts
I Had Some Help
Post Malone & Morgan Wallen
341 entries in 21 charts
Birds Of A Feather
Billie Eilish
516 entries in 25 charts
Die With A Smile
Lady Gaga & Bruno Mars
257 entries in 27 charts
Taste
Sabrina Carpenter
183 entries in 21 charts
Espresso
Sabrina Carpenter
665 entries in 27 charts
Too Sweet
Hozier
526 entries in 23 charts
The Door
Teddy Swims
177 entries in 11 charts
Si Antes Te Hubiera Conocido
Karol G
190 entries in 13 charts
Grustnyi Dens
Artik & Asti
205 entries in 2 charts
Castle On The Hill
Ed Sheeran
251 entries in 22 charts
Tu Falta De Querer
Mon Laferte
193 entries in 3 charts
Lose Control
Teddy Swims
899 entries in 25 charts
Beautiful Things
Benson Boone
832 entries in 27 charts
The Nielsen Company & Billboard's 2010 Music Industry Report
New York, NY (Top40 Charts/ Nielsen SoundScan)

Nielsen SoundScan, the entertainment industry's data information system that tracks unit point-of-purchase sales of recorded music product and Nielsen BDS, the music industry's leading music performance monitoring service- which power many of the Billboard charts- have announced the 2010 calendar year sales and airplay monitoring data for the 52-week period January 4, 2010 through January 2, 2011.

OVERALL MUSIC SALES (1/04/10 - 1/02/11)

OVERALL ALBUM SALES (1/04/10 - 1/02/11)

(ALBUMS, SINGLES, MUSIC VIDEO, DIGITAL TRACKS - IN MILLIONS)

(INCLUDES ALL ALBUMS & TRACK EQUIVALENT ALBUMS - IN MILLIONS)
UNITS SOLD 2010 2009 % Chg. UNITS SOLD 2010 2009 % Chg.
1,507 *1,545 - 2.4% 443.4 489.8 - 9.5%

TOTAL ALBUM SALES (1/04/10 - 1/02/11)

INTERNET ALBUM SALES (1/04/10 - 1/02/11)

(INCLUDES CD, CS, LP, DIGITAL ALBUMS - IN MILLIONS) (PHYSICAL ALBUM PURCHASES VIA E-COMMERCE SITES, IN MILLIONS)
UNITS SOLD 2010 2009 % Chg. UNITS SOLD 2010 2009 % Chg.
326.2 373.9 - 12.7% 24.9 25.3 - 1.6%

DIGITAL TRACK SALES

DIGITAL ALBUM SALES

(1/04/2010 - 1/02/2011 - IN MILLIONS)

(1/04/2010 - 1/02/2011 - IN MILLIONS)
UNITS SOLD 2010 2009 % CHG. UNITS SOLD 2010 2009 % CHG.
*1,172 1,159 1.0% *86.3 76.4 13.0%

TOTAL LP ALBUM SALES (1/04/10 - 10/2/11)

HOLIDAY SEASON ALBUM SALES (11/08/10 - 12/26/10)

(LP/VINYL ALBUMS - IN MILLIONS)

(Physical & Digital ALBUM SALES DURING HOLIDAY SEASON: IN MILLIONS)

UNITS SOLD 2010 2009 % Chg. UNITS SOLD 2010 2009 % Chg.
*2.8 2.5 14.0% 71.6 80.2 -10.7%

*Denotes a Nielsen SoundScan sales record

2010 GENRE ALBUM SALES REPORT

CURRENT VS. CATALOG ALBUM SALES

(1/04/10-1/02/11 - IN THOUSANDS)

(1/04/10-1/02/11 - IN MILLIONS)

Genre 2010 2009 % Chg. Overall Albums 2010 2009 % Chg.
Alternative 53,727 68,195 -21% Current 187.3 209.9 - 11%
Christian/Gospel+ 24,226 27,822 -13% Catalog 138.9 163.9 - 15%
Classical 8,957 12,140 -26% Deep Catalog 106.1 123.4 - 14%
Country 43,718 46,130 -5%
Jazz 8,780 11,779 -25% Physical Albums: 2010 2009 % Chg.
Latin 12,350 16,496 -25% Current 143.0 170.8 - 16.2%
Metal 32,554 38,734 -16% Catalog 97.0 126.6 - 23.4%
New Age 1,660 2,354 -29% Deep Catalog 74.9 95.9 - 21.9%
R&B 57,871 69,889 -17%
Rap 27,328 26,441 3% Digital Albums: 2010 2009 % Chg.
Rock 103,709 124,164 -16% Current 44.3 39.1 13%
Soundtrack 16,412 18,980 -14% Catalog 41.9 37.3 12%
Deep Catalog 31.2 27.5 13%
(Note: Titles may appear in more than one genre.)
+Sales figures tracked by Christian SoundScan

DIGITAL TRACK SALES BY DECADE*

CURRENT VS. CATALOG DIGITAL TRACK SALES

(1/04/10-1/02/11 - IN THOUSANDS)

(1/04/10-1/02/11 - IN MILLIONS)

Decade 2010 2009 % Chg. % Tot Sales Overall Track Sales 2010 2009 % Chg.
2010's 251,000 na 21.0% Current 523.0 507.7 6%
2000's 743,000 979,328 - 22% 64.0% Catalog 648.5 688.7 - 2%
1990's 85,141 105,470 - 16% 7.0%
1980's 38,316 49,883 - 21% 3.0%
1970's 30,966 36,988 -14% 3.0%
1960's 16,933 15,628 12% 1.0%
1950's 2,977 2,929 4% 0.3%
1940's 652 759 - 12% 0.05%

*Digital Tracks sales of songs recorded during the specified decade.

2010 YEAR-TO-DATE RECORD COMPANY MARKET SHARE (1/04/10 - 1/02/11)

(Reflects the market share for the entire entity, including sub-distributed companies, for the 52-week year)

TOTAL ALBUMS (Catalog & Current Titles)

CURRENT ALBUMS

CATALOG ALBUMS

2010 2009 2010 2009 2010 2009
UMG 30.84% 30.20% UMG 34.61% 33.95% UMG 25.77% 25.41%
SME 27.95% 28.58% SME 27.48% 27.40% SME 28.59% 30.10%
WMG 20.01% 20.55% WMG 18.44% 20.05% WMG 22.12% 21.19%
EMI 10.18% 9.20% EMI 9.62% 7.83% EMI 10.93% 10.94%
OTHERS 11.02% 11.47% OTHERS 9.85% 10.77% OTHERS 12.60% 12.36%

PHYSICAL ALBUMS (Catalog & Current Titles)

DIGITAL ALBUMS (Catalog & Current Titles)

DIGITAL TRACKS

2010 2009 2010 2009 2010 2009
UMG 32.06% 31.05% UMG 27.47% 26.92% UMG 33.30% 32.99%
SME 29.31% 29.71% SME 24.18% 24.21% SME 25.28% 24.95%
WMG 19.07% 19.97% WMG 22.60% 22.80% WMG 19.58% 20.23%
EMI 9.99% 9.01% EMI 10.71% 9.92% EMI 8.36% 7.85%
OTHERS 9.57% 10.26% OTHERS 15.03% 16.14% OTHERS 12.51% 13.42%

BILLBOARD'S TOP SELLING ALBUMS & ARTISTS, BASED ON NIELSEN SOUNDSCAN DATA

*for the 2010 Calendar Year

2010 TOP TEN SELLING ALBUMS

2010 TOP TEN SELLING ARTISTS

(1/04/2010-1/02/2011)

(Based on Album sales from 1/04/2010-1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Recovery/ Eminem 3,415,000 1 Taylor Swift 4,470,000
2 Need You Now/ Lady Antebellum 3,089,000 2 Eminem 4,317,000
3 Speak Now/ Taylor Swift 2,960,000 3 Lady Antebellum 3,848,000
4 My World 2.0/ Justin Bieber 2,319,000 4 Justin Bieber 3,728,000
5 The Gift/ Susan Boyle 1,852,000 5 Glee Cast 3,603,000
6 Fame/ Lady Gaga 1,591,000 6 Susan Boyle 2,711,000
7 Soldier Of Love/ Sade 1,300,000 7 Lady Gaga 2,591,000
8 Thank Me Later/ Drake 1,269,000 8 Michael Jackson 2,118,000
9 Raymond V Raymond/ Usher 1,183,000 9 Zac Brown Band 1,824,000
10. Animal/ Ke$ha 1,143,000 10. Beatles 1,697,000

2010 TOP TEN SELLING DIGITAL SONGS

2010 TOP TEN SELLING DIGITAL ARTISTS

(Combines all versions of same Song -1/04/2010-1/02/2011)

(Based on Digital Track sales from 1/4/2010 - 1/2/2011)

Title/Artist Units Sold Artist Units Sold
1 California Gurls/ Katy Perry feat. Snoop Dogg 4,398,000 1 Eminem 15,673,000
2 Hey, Soul Sister/ Train 4,314,000 2 Ke$ha 13,497,000
3 Love The Way You Lie/ Eminem feat. Rihanna 4,245,000 3 Lady Gaga 11,891,000
4 Dynamite/ Taio Cruz 4,083,000 4 Katy Perry 11,837,000
5 Airplanes/ B.o.B. feat. Hayley Williams 4,004,000 5 Black Eyed Peas 11,337,000
6 OMG/ Usher feat. Will.i.am 3,763,000 6 Usher 10,717,000
7 Not Afraid/ Eminem 3,414,000 7 Glee Cast 10,654,000
8 Just The Way You Are/ Bruno Mars 3,276,000 8 Rihanna 10,099,000
9 Break Your Heart/ Taio Cruz feat. Ludacris 3,245,000 9 Taylor Swift 9,912,000
10. Need You Now/ Lady Antebellum 3,182,000 10. B.o.B. 9,118,000

2010 TOP TEN SELLING DIGITAL TRACKS

2010 TOP TEN SELLING DIGITAL ALBUMS

(1/04/10 - 1/02/2011)

(1/04/2010-1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Hey, Soul Sister/ Train 4,249,000 1 Recovery/ Eminem 852,000
2 Dynamite/ Taio Cruz 4,080,000 2 Speak Now/ Taylor Swift 488,000
3 California Gurls/ Katy Perry feat. Snoop Dogg 4,027,000 3 Animal/ Ke$ha 395,000
4 OMG/ Usher feat. Will.i.am 3,674,000 4 Need You Now/ Lady Antebellum 382,000
5 Love The Way You Lie/ Eminem feat. Rihanna 3,553,000 5 Fame/ Lady Gaga 373,000
6 Airplanes/ B.o.B. feat. Hayley Williams 3,365,000 6 Hope For Haiti/ Various 371,000
7 Just The Way You Are/ Bruno Mars 3,271,000 7 My Beautiful Dark Twisted../ Kanye West 367,000
8 Tik Tok/ Ke$ha 3,033,000 8 Sigh No More/ Mumford & Sons 343,000
9 I Like It/ Enrique Iglesias feat. Pitbull 2,951,000 9 Thank Me Later/ Drake 269,000
10. Like A G6/ Far East Movement feat. Catar 2,870,000 10. Suburbs/ Arcade Fire 241,000

2010 TOP TEN SEASONAL ALBUMS

2010 TOP TEN INTERNET ALBUMS

(1/04/2010-1/02/2011)

(1/04/2010-1/02/2011)

Title/Artist Units Sold Title/Artist Units Sold
1 The Gift/ Susan Boyle 1,852,000 1 Speak Now/ Taylor Swift 185,400
2 O Holy Night/ Jackie Evancho 1,010,000 2 The Gift/ Susan Boyle 152,600
3 Music: Xmas/ Glee Cast 917,000 3 My World 2.0/ Justin Bieber 105,000
4 Merry Christmas II You/ Mariah Carey 432,000 4 Need You Now/ Lady Antebellum 103,200
5 My Christmas/ Andrea Bocelli 371,000 5 O Holy Night/ Jackie Evancho 102,500
6 Noel/ Josh Groban 261,000 6 Live At the... /James Taylor & Carol 88,600
7 Merry Little Christmas/ Lady Antebellum 253,000 7 Illuminations/ Josh Groban 78,500
8 Now Christmas 4/ Various 240,000 8 My World/ Justin Bieber 74,200
9 The Holiday Collection/ Taylor Swift 209,000 9 Soldier Of Love/ Sade 72,000
10. Christmas Cornucopia/ Annie Lennox 178,000 10. I Dreamed A Dream/ Susan Boyle 71,800

2010 TOP TEN VINYL ALBUMS

2010 TOP TEN VINYL ARTISTS

(1/04/2010-1/02/2011)

(Based on Vinyl Album sales from 1/04/2010-1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Abbey Road/ Beatles 35,000 1 Beatles 36,700
2 Suburbs/ Arcade Fire 18,800 2 Black Keys 36,000
3 Brothers/ Black Keys 18,400 3 Radiohead 30,500
4 Contra/ Vampire Weekend 15,000 4 Arcade Fire 28,600
5 Thriller/ Michael Jackson 14,200 5 Jimi Hendrix 26,400
6 High Violet/ National 13,600 6 National 24,600
7 Teen Dream/ Beach House 13,000 7 Pavement 24,200
8 Valleys of Neptune/ Jimi Hendrix Experience 11,400 8 Vampire Weekend 21,900
9 Dark Side of the Moon/ Pink Floyd 10,600 9 Metallica 20,000
10. XX/ The XX 10,200 10. Bob Dylan 17,000

2010 TOP TEN PHYSICAL ALBUMS

(Based on CD, Cassette and LP album sales from 1/04/2010-1/02/2011)

Title/Artist Units Sold
1 Need You Now/ Lady Antebellum 2,707,000
2 Recovery/ Eminem 2,563,000
3 Speak Now/ Taylor Swift 2,473,000
4 My World 2.0/ Justin Bieber 2,121,000
5 The Gift/ Susan Boyle 1,820,000
6 Fame/ Lady Gaga 1,218,000
7 Soldier of Love/ Sade 1,107,000
8 Raymond V Raymond/ Usher 1,026,000
9 Thank Me Later/ Drake 1,000,000
10. O Holy Night/ Jackie Evancho 991,000

BILLBOARD'S MOST PLAYED TITLES AND ARTISTS, BASED ON NIELSEN BDS DATA

*for the 2010 Calendar Year

Top 10 Most Played Songs

Top 10 Artist Airplay

Title/Artist Detections Artist Detections
1 Need You Now/ Lady Antebellum 600,000 1 Taylor Swift 1,128,000
2 Hey, Soul Sister/ Train 540,000 2 Lady Antebellum 1,127,000
3 California Gurls/ Katy Perry feat. Snoop Dogg 503,000 3 Lady Gaga 1,076,000
4 Nothin' On You/ B.o.B feat. Bruno Mars 485,000 4 Ke$ha 1,056,000
5 OMG/ Usher feat. Will.i.am 470,000 5 Black Eyed Peas 1,048,000
6 Dynamite/ Taio Cruz 461,000 6 Rihanna 904,000
7 Tik Tok/ Ke$ha 459,000 7 Train 873,000
8 Bad Romance/ Lady Gaga 449,000 8 Jason Derulo 860,000
9 Break Your Heart/ Taio Cruz feat. Ludacris 447,000 9 Kenny Chesney 850,000
10. Airplanes/ B.o.B feat. Hayley Williams 430,000 10. Nickelback 847,000

Top 10 Holiday Songs Airplay

Nielsen BDS: Top 10 Artists - Internet Streams

Title/Artist Detections Artist Streams
1 Rockin' Around the Christmas.../Brenda Lee 34,900 1 Eminem 94,000,000
2 A Holly Jolly Christmas/ Burl Ives 34,400 2 Taylor Swift 77,000,000
3 The Christmas Song/ Nat King Cole 33,300 3 Lady Gaga 58,000,000
4 Jingle Bell Rock/ Bobby Helms 33,000 4 Rihanna 57,000,000
5 Feliz Navidad/ Jose Feliciano 32,900 5 Ke$ha 53,000,000
6 All I Want for Christmas is../ Mariah Carey 32,500 6 Nickelback 52,000,000
7 It's the Most Wonderful.../Andy Williams 29,200 7 Lady Antebellum 52,000,000
8 Happy X-Mas (War is Over)/ John Lennon 28,400 8 Black Eyed Peas 49,000,000
9 Do They Know It's Christmas?/ Band Aid 26,700 9 Beyonce 46,000,000
10. White Christmas/ Bing Crosby 26,200 10. Mariah Carey 45,000,000

Nielsen BDS: Top 10 Internet Streamed Songs

Nielsen BDS: Top 10 Music Video Internet Streams

Title/Artist Streams Title/Artist Streams
1 Love the Way You Lie/ Eminem feat. Rihanna 22,366,000 1 Tik Tok/ Ke$ha 6,174,000
2 Need You Now/ Lady Antebellum 22,103,000 2 Love the Way You Lie/ Eminem feat. Rihanna 3,948,000
3 Tik Tok/ Ke$ha 20,218,000 3 Airplanes/ B.o.B feat Hayley Williams 3,324,000
4 Just A Dream/ Nelly 19,491,000 4 Bad Romance/ Lady Gaga 2,699,000
5 Just the Way You Are/ Bruno Mars 18,485,000 5 Give It Up To Me/ Shakira feat. Lil Wayne 2,378,000
6 Airplanes/ B.o.B. feat. Hayley Williams 18,472,000 6 Can't Be Tamed/ Miley Cyrus 2,236,000
7 Breakeven/ Script 18,161,000 7 Baby/ Justin Bieber feat. Ludacris 2,137,000
8 Break Your Heart/ Taio Cruz feat Ludacris 17,471,000 8 In My Head/ Jason Derulo 1,944,000
9 I Like It/ Enrique Iglesias feat. Pitbull 16,887,000 9 Alejandro/ Lady Gaga 1,883,000
10. OMG/ Usher feat Will.i.am 16,789,000 10. Sweet Dreams/ Beyonce 1,875,000

BILLBOARD'S TOP TITLES & ARTISTS OF THE NIELSEN SOUNDSCAN ERA

TOP TEN SELLING ARTISTS

TOP TEN SELLING ALBUMS

(based on album sales from 1991-1/02/2011)

(1991 - 1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Garth Brooks 68,513,000 1 Metallica/ Metallica 15,620,000
2 Beatles 62,066,000 2 Come On Over/ Shania Twain 15,499,000
3 Mariah Carey 53,185,000 3 Jagged Little Pill/ Alanis Morissette 14,673,000
4 Metallica 52,672,000 4 Millennium/ Backstreet Boys 12,115,000
5 Celine Dion 51,162,000 5 Soundtrack/ Bodyguard 11,823,000
6 George Strait 42,396,000 6 Supernatural/ Santana 11,709,000
7 Eminem 39,643,000 7 Beatles 1/ Beatles 11,703,000
8 Tim McGraw 39,396,000 8 Human Clay/ Creed 11,563,000
9 Alan Jackson 38,275,000 9 No Strings Attached/ N Sync 11,117,000
10. Pink Floyd 36,429,000 10. Falling Into You/ Celine Dion 10,785,000

TOP TEN SELLING DIGITAL SONGS

TOP TEN SELLING DIGITAL ALBUMS

(7/04/2004-1/02/2011)

(7/04/2004 - 1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 I Gotta Feeling/ Black Eyed Peas 6,627,000 1 Fame/ Lady Gaga 884,000
2 Just Dance/ Lady Gaga feat. Colby O'Donis 5,911,000 2 Recovery/ Eminem 852,000
3 Poker Face/ Lady Gaga 5,840,000 3 Viva La Vida/ Coldplay 795,000
4 Low/ Flo Rida Feat. T-Pain 5,781,000 4 Fearless/ Taylor Swift 700,000
5 Boom Boom Pow/ Black Eyed Peas 5,754,000 5 Only By the Night/ Kings Of Leon 646,000
6 Tik Tok/ Ke$ha 5,483,000 6 Soundtrack/ Twilight 643,000
7 I'm Yours/ Jason Mraz 5,470,000 7 E.N.D. (Energy Never../ Black Eyed Peas 532,000
8 Hey, Soul Sister/ Train 5,001,000 8 Speak Now/ Taylor Swift 488,000
9 Apologize/ Timbaland feat. One Republic 4,880,000 9 Continuum/ John Mayer 487,000
10. Love Story/ Taylor Swift 4,853,000 10. In Between Dreams/ Jack Johnson 414,000

TOP TEN SELLING DIGITAL ARTISTS

(Based on Digital Track sales from 7/04/2004-1/02/2011)

Artist Units Sold
1 Taylor Swift 34,269,000
2 Black Eyed Peas 33,831,000
3 Rihanna 33,673,000
4 Eminem 33,279,000
5 Lady Gaga 29,311,000
6 Kanye West 25,343,000
7 Beyonce 25,136,000
8 Nickelback 23,919,000
9 Michael Jackson 23,218,000
10. Katy Perry 22,574,000

See also: The Nielsen Company & Billboard's 2010 Music Industry Report (2010 Year-end Factoids)






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