Waah Dean on Starting Ruff Ryders, Signing DMX

Ruff Ryders founder and CEO Waah Dean here takes Vlad through his childhood and the early development of the Ruff Ryders label. Dean describes growing up in the same building as Kool Herc in the Bronx, moving to Harlem and Mount Vernon, and eventually meeting DMX and signing him to his precursor to Ruff Ryders, Special Effects. Finally, Dean explains the origin of the name "Ruff Ryders." Watch above.