Inside Moda Operandi's Data-driven China Expansion Plans | BoF China Summit 2019

Developing a scalable, sustainable growth plan for China is the holy grail for many fashion companies today. At the BoF China Summit 2019, Imran Amed sat down with Moda Operandi's chief brand officer Lauren Santo Domingo, and chief executive Ganesh Srivats to discover how the successful e-tailer creates and implements its strategy. Subscribe to BoF’s YouTube channel to never miss a video CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-business-of-fashion Pinterest: https://www.pinterest.co.uk/fashionbusiness Newsletter: https://www.businessoffashion.com/newsletter ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com