AMA Boston - George P. Johnson Marketing Leadership Forum. Event Video from June 13, 2013

The Inside Story on Big Data, Neuromarketing and Entrepreneurial Brand Building What do Snoop Lion (formerly Snoop Dogg), Gillette's Venus brand and a top neuromarketing professor have in common? They are all using cutting edge marketing thinking to generate outsize results, - and all that expertise will be sharing the same stage at a special Marketing Leadership Forum we've created to make those insights available to you. Through the eyes of a diverse panel of experts, we'll be examining three of the hottest trends driving marketing change today: Big Data, Neuromarketing and DIY Brand Building. This fast-moving interactive session will offer an introduction to these ideas and then focus on how brands can apply them to generate better results. And through this fusion of fashion, hip hop, brand and science we'll show how seemingly unrelated fields and ideas all hang together to enable brands to define new market spaces, outperform the competition and better engage consumers. Whether you are a brand-side marketer, an agency expert, media professional or somewhere else in the marketing ecosystem, this is a must-attend networking and educational experience.