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Pop / Rock 16/04/2015

Introducing Emerald Park

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Introducing Emerald Park
New York, NY (Top40 Charts) One of music's greatest assets is its ability to be malleable in the face of experience and the passing of time. And for Malmö, Sweden-based indie-pop group Emerald Park, this understanding lies at the heart of their often mesmerizing and skewed pop aesthetic. Driven by a need to explore the longing for brightness that comes from living in a country which is blanketed in darkness for most of the year, the band allows this pursuit of a rhythmic and emotional illumination to work its way throughout their songs. They craft a flexible sense of pop melancholy from their influences and are able to draw out a small sliver of hope from the resulting shadows.

Formed by singer/guitarist Tobias Borelius in 2002, Emerald Park was his lone musical territory until singer Martina Johansson joined in 2004. Their debut album, "Sadness Within" came out that same year, and since then, the band has had a revolving lineup of musicians, with Borelius and Johansson being the only constants. With the release of their 2008 sophomore record, "For Tomorrow," which was produced by Ola Frick of The Moonbabies, their music was introduced to a whole new global audience, reaching people through various radio stations and online outlets. During 2010, the band cemented their current lineup of Tobias Borelius, Martina Johansson, guitarist Frans af Schmidt, bassist Conny Fridh, drummer Måns Katsler, keyboardist Daniel Gunneberg and singer/keyboardist Mattias Wilke.

Emerald Park have taken on a somewhat more divergent musical persona; it's not wholly different than the band who recorded their earlier records, but it certainly feels like a band more enamored with this idea of transformation as a viable means of creative expression. For their latest record, "Go! Go! Go!," which was recorded in Gunneberg's basement, as well as in the studios of Ola Frick and Carl Granberg, the band is still working within the same musical wheelhouse, but for the most part, they've left the acoustic guitars and ukuleles sitting on the studio floor. In their place, they've brought out a collection of Moogs, electric guitars, and various synthesizers to go along with lyrics that strive for a more instinctive and meditative tone than on previous outings.

The title track, "Go! Go! Go!," was originally inspired by The National, with its deeply affecting vocals and churning melody, but after becoming motivated by songs from The xx and The Cure, they re-recorded it to focus more on the track's inherent melancholy and immovable rhythms. "Liberteens" was written after the band had listened to Imogen Heap and was deciding on how best to incorporate Autotune into their music. "Hamburg" and "Graduation" were both produced by Ola Frick and display a certain pop weight that gives them the necessary force to draw out the corresponding emotional response in their audience.

The band deals with the death of an old relative on "Guiding Light," and simply asks that you allow yourself to drift away to the music of "Wolf"--while the closing song, "Graduation," recalls that unhurried summer experience and the feeling of complete freedom that it brings. These songs are more than just a series of notes strung together; they are the work of a band who is trying to carefully and meticulously describe the day-to-day events that shape our view of the world around us.

Drawing comparisons to (and inspiration from) acts like Arcade Fire, The Cure, The National and Swedish indie bands like Säkert and Kent, Emerald Park don't shy away from their influences but embrace and rearrange them in ways that speak to their unique pop talents. The band's music is often capricious and prone to skip genres within the same song. And it's this sense of rhythmic unpredictability that keeps them from ever sliding by on the strength of their influences alone.

As the musical landscape around them changes, the band likewise has adjusted their own perspective on certain things. In 2009, the band was contacted by an old friend who had started a net label which was releasing music under a Creative Commons license and who was looking to make their music available online. For Emerald Park, any non-commercial use was free but someone had to buy a license if they wanted to use the music in a commercial fashion. So while the band had received little to no monetary reimbursement from Spotify, their music had been heard millions of times through this online service. People began regularly contacting them in regards to using their music in documentaries, on blogs and in various homemade videos. Just on music website Jamendo, they've received over 3.5 million listens in the past few years.






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