New York, NY (Top40 Charts) Hidden Beach Recordings has now made Hidden Beach Experiences its new corporate umbrella, providing multi-tiered platforms of entertainment that encompass live music events, theatrical partnerships and music-related film productions.
Over the past two years, the company has undergone a restructuring process to explore and develop new avenues, which provide content in a host of formats that span across multiple genres with one primary focus - a dedication to the highest quality.
Steve McKeever, CEO of Hidden Beach, stated "the addition (of Hidden Beach Experiences) is a confirmation and direct step towards fulfilling more of the company's overall mission since its inception. Recognizing that the true music enthusiast is still in search of great arts environments, the umbrella company will house these events with the intention of making an indelible mark upon each patron."
"This latest move is a better expression of our true calling and mission to create and produce intelligent, emotional and uplifting content, which is mined from the overlooked and underrepresented musical talents," McKeever continued. "We hope the new umbrella company and focus will alert our core - the orphaned consumers - that they can rely on any event or product that bears our name, with the assurance that it will have the same qualities as the music they've experienced from our record company in the past."
McKeever added "the integration of elements to enhance each music-based entity, is the ultimate objective for each patron to unanimously coin them as 'experiences, never to be forgotten.'"
The first venture will be Luther Vandross: The Power Of Love Experience, in conjunction with new partner, Ed Kasses, and his company, Princeton Entertainment.
A former senior agent and vice president for ICM and APA, Kasses coordinated agency activities between ICM Artists and its entertainment divisions. In 1987, he founded the Philadelphia-based company, which has an international reputation for creating innovative live productions and tours combining the worlds of music and dance. Its clients, touring productions and co-producers include: Andrea Bocelli; Cher; Justin Timberlake;
James Taylor; Star Wars: In Concert; John F Kennedy Center for the Performing Arts; The New York Philharmonic; The Royal Philharmonic Orchestra; Carnegie Hall and more.
Together, Hidden Beach Experiences, Princeton Entertainment and the
Luther Vandross Estate will launch the Luther Vandross: The Power of Love
Experience in the
Spring of 2016, under the musical direction of Vandross' longtime friend, co-producer and award-winning songwriter Marcus Miller.
"I had the pleasure of working with Steve and his team producing the concerts surrounding the dedication of the
Martin Luther King monument," Kasses said. "From that moment, we both knew we wanted to have the opportunity to work together in the future. Luther Vandross: The Power of Love
Experience is the perfect vehicle to formalize our relationship and co-produce an outstanding concert event to tour globally."
The event will feature the best of Soul, Pop, Jazz and R&B interpreting the music of multiple award-winner Luther Vandross. Each night will take Vandross fans on a musical journey through his life, complimented by choreography, narratives, celebrity anecdotes of personal experiences with Vandross, on-site social media interaction and an opportunity for fans to record the impact of his music via a special link.
