Wiinston Unveil Video For "LALA" Starring Alexander Høgh Andersen ("Vikings")

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New York, NY (Top40 Charts) Dark yet humorous, WIINSTON's official video for "Lala" extends the single's commentary on social dynamics in Los Angeles. Alexander Høgh Andersen - who plays Ivar the Boneless in the hit HISTORY drama "Vikings" - is cast as a megalomaniac TV host who continually sabotages his interviews and violates the personal boundaries of his guests in an effort to assuage his feelings of inferiority and need for recognition.

His guests include WIINSTON, an author (played by Julie Christiansen) and an actor making a comeback (played by Daniel Wagner). Producer/songwriter Alfred Thomas and singer/songwriter Daniel Richards - the two longtime friends behind WIINSTON - once again partnered with directors Joachim Morre and Søren Kahr and producer Christian Lønhart, who helmed videos for the singles "Rosa," "Canada" and "Mio."

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