NEW YORK (Nacional Records) - Tijuana's electronica leaders Nortec
Collective have scored two Grammy nominations for their latest album 'Tijuana Sessions, Vol. 3' (Nacional Records), including "Best Alternative
Music Album" and "Best Recording Package". Latin America's most important electronic act received glowing praise for 'Tijuana Sessions, Vol. 3' from such prestigious outlets as Rolling Stone, LA Weekly, XLR8R, and the New York Times, and saw the album hit No 1 on top digital retailers iTunes and eMusic in the initial week of its release.
In addition to the United States, the album 'Tijuana Sessions, Vol. 3' is available in Europe, Latin America, Canada, Japan, and Australia; the group is planning European dates in the spring. Nortec Collective will also be co-headlining the LA Weekly Detour Festival in Los Angeles on Oct. 7th, sharing the bill with Beck, Queens of the Stone Age, and Basement Jaxx. Nortec Collective's music has appeared in commercials for Volvo, Dell, Fidelity Mutual, Edwin Jeans (w/Brad Pitt), Nissan, and others. Tracks from 'Tijuana Sessions, Vol. 3' can also be heard in two recent video games, EA Games "FIFA 2006" and "FIFA Street 2." An interactive coffee table book entitled "Paso del Nortec- This Is Tijuana" dedicated to the Nortec phenomena was released in the US, Mexico and Europe.
The Nortec Collective is comprised by five artists: Fussible (Pepe Mogt), Bostich (Ramón Amezcua), Panóptica (Roberto Mendoza), Clorofila (Jorge Verdín) and Hiperboreal (PG Beas). These musicians created and perform a style of music that they invented called Nortec - a fusion of Norteño ("from the North") and Techno, documenting the collision between the style and culture of electronica and traditional Mexican music. The album features the singles "Tijuana Makes Me Happy," "Tengo La Voz", and "Tijuana Bass."
Nortec Collective is not a thing or a genre or a group or a band, but an entire electronic aesthetic. It is a convergence of high-tech and low-tech, of North and South, of all things techno with all things norteño, of all the things that are a part of the rural and urban. The sound of the Nortec Collective is the sound of the First World in the Third and the Third World in the First.
