News Music Industry 03/10/2008

First Act Unveils 222 by First Act In An Exclusive Partnership With Maroon 5 Vocalist/Guitarist Adam Levine



NEW YORK, NY. (Top40 Charts/ First Act) - On October 5th, First Act will unveil the 222 by First Act line of musical instruments in an exclusive partnership with Adam Levine, lead vocalist and guitarist for multi-platinum Grammy winning pop band Maroon 5. Comprised of twenty-two separate musical products, 222 by First Act is the biggest line of signature musical products ever created for mass retail. This comprehensive musical line, created specifically in conjunction with Levine, is a first for the lifestyle music brand.

"I partnered with First Act because they're all about making it easier to play music," says Levine. "They're all for that, and I'm all for that - and I think that's a wonderful thing. Together we came up with a series to inspire new players and named it after my lucky number - 222."

Levine worked with First Act earlier this year to create a custom, signature guitar that he played on a "Saturday Night Live" appearance as well as on the band's most recent worldwide tour. Adam's passion for this guitar and First Act's dedication to making quality and affordable instruments led to the partnership that inspired the 222 by First Act line. Levine had an active role in the design and creation of this one-of-a-kind group of instruments.

222 by First Act - a comprehensive line of musical instruments - is comprised of twenty-two separate products and its signature piece is a designer electric guitar with a white on white color scheme and the Maroon 5 logo. Additionally available are electric and acoustic guitar packages including amplifiers and the '222 Learn Guitar Book' - which will teach budding guitarists how to play five Maroon 5 songs. The 222 by First Act 'Step Up' amp will also be introduced along with any and every accessory a guitarist could possibly desire including: strings for electric and acoustic guitars, designer picks and straps, guitar and USB cables, a distortion pedal, an electric tuner and a guitar stand.

Beginning in October, the entire 222 by First Act line will be carried by Target stores nationwide.

The A&M/Octone recording artists are currently wrapping up the final leg of their North American tour in support of double-platinum-selling album IT WON'T BE SOON BEFORE LONG. The disc, which entered Billboard's Top 200 at No. 1, has spawned a remarkable string of four straight hit singles, including No. 1 smash "Makes Me Wonder" (which also earned the band a Grammy for "Best Pop Performance By A Duo Or Group With Vocals"), and top ten follow-ups "If I Never See Your Face Again," "Won't Go Home Without You," and "Wake Up Call."
Maroon 5 recently shot a video for the album's fifth and latest hit, "Goodnight Goodnight." IT WON'T BE SOON BEFORE LONG is the follow-up to the band's hugely successful debut, SONGS ABOUT JANE, which sold more than 10 million albums worldwide, earned the group two Grammys, has reached gold or platinum status in over 35 countries and yielded four chart-topping smash hit singles: "This Love," "She Will Be Loved," "Harder To Breathe" and "Sunday Morning."






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