Miami, FL (Top40 Charts) Terra Live
Music in Concert with
Alejandro Sanz presented by Terra, a global digital media company and content producer with a presence in 19 countries, generated nearly half a million streams globally, during the live transmission on December 6, 2012 and continues to generate more views through Video on Demand, available online and via mobile devices.
Terra Live Music, presenting the first digitally broadcasted live
Alejandro Sanz concert, produced over 375,000 live streams for the one-hour show, four times the attendance at a concert in London's Wembley Stadium, one of the largest venues in the world. The concert continues to generate more views from fans all over the world with already over 100,000 streams via Video on Demand and further growth in VOD viewership expected in the next few weeks.
"We are very satisfied with the incredible results of this multi-platform initiative and are happy to share this concert with the world via Video on Demand," said Fernando Rodriguez , CEO of Terra in the US.
This Terra Live
Music event was the largest of the series of 360-degree music experiences, allowing a global audience to tune in to the concert from their screen and join the action via social media, and integrating sponsor brands at the event with a pre-show presentation and marketing activations.
The concert, sponsored by American Family Insurance, Kia, Pepsi and T-Mobile also allowed for international viewers to participate in the Terra Live
Music experience by viewing in real time and sharing comments through social media. Engaged users produced more than 12,000 'likes' on the Terra.com player, during the live performance and over 14,000 Terra Live
Music mentions on Twitter, using the hashtag #TerraLiveMusic, turning it into a worldwide trending topic, as well as the hashtags #CaminodeRosas, #AlejandroSanz and #SanzLive.
T-Mobile participated with product integration, executing an activation promoting the Samsung Galaxy S III through social media efforts. T-Mobile ambassadors used their Samsung Galaxy S III device to post photos, videos and tweet with the #TerraLiveMusic hashtag during the concert.
"T-Mobile is proud to partner with Terra and to participate in such a ground-breaking, multi-platform effort. Today's digital advances allow Hispanic viewers worldwide to watch artists such as
Alejandro Sanz perform live directly from their mobile devices. Terra Live
Music successfully gives audiences VIP access to the concert through Video on Demand via Internet, mobile devices and tablets," said
Peter DeLuca , Senior Vice President of
Brand and Advertising of T-Mobile.
This Terra Live
Music in Concert with
Alejandro Sanz is available for viewing, free of charge, on Video on Demand at https://entretenimiento.terra.com/musica/terra-live-music/show-alejandro-sanz.
www.terra.com
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