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Country 21 February, 2008

'The Celebrity Apprentice' Trace Adkins Update

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Nashville, TN. (Top40 Charts/ Capitol Records) - After the volatile and disruptive exchange between Piers Morgan and Omarosa on "The Celebrity Apprentice," Donald Trump trys to put things back on track this week with another team switch, moving Omarosa over to Adkins' team.

The newly arranged teams will be sent via helicopter to QVC Headquarters in Pennsylvania. Each team will be responsible for writing, directing, and producing a sales segment live on QVC. It's Quality, Value, and Chaos on this task, as a few of the celebrities have sold items on the network before, but others have a significant learning curve. The winner will be based on total sales, and the losing team will face Mr. Trump in the boardroom, where someone else will go home on Thursday, February 21 (9:00 PM - 10:00 PM ET/PT).

Last week, Adkins' team became part of "Apprentice" history when Trump decided to spare his team, even though they lost the task of raising the most money from carriage rides in New York's Central Park. Trump felt Adkins' team and their efforts deserved a reward after seeing how mean spirited Piers and Omarosa on the winning team behaved.

Adkins says he decided to do the show because it was an unprecedented opportunity to bring exposure to his charity of choice, the "Food Allergy Anaphylaxis Network." His six-year old daughter suffers from severe food allergies. To learn more about Adkins' charity, visit: www.foodallergy.org.

"The Celebrity Apprentice" is television's No 1 Thursday series in adults 18-49 for the first quarter to date, averaging 9.3 million viewers overall. The series is up substantially versus "The Apprentice 6" and the celebrity version has been picked up for an additional season in 2009. To view exclusive behind-the-scenes footage, deleted scenes, celebrity interviews and previous episodes, visit www.nbc.com/The_Celebrity_Apprentice. To hear Adkins comment on each week's episode, visit www.traceadkins.com






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