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Pop / Rock 10/02/2006

Dandana TV & Dish Network Launch the First Arabic Music Bouquet in North America

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NEW YORK, NY (Dandana TV) - Dandana TV, a U.S.-based Middle Eastern music television network, announces the launching the first Arabic Music Bouquet on Dish Network's Echostar. With an anticipated start date of February 23rd 2006, the package will also include two Arab music television stations, Mazzika Zoom and Melody Arabia.

Dandana TV is the first Arabic television network to broadcast from North America and will serve as the pop culture face of the bouquet through its hip shows and music videos.

The addition of Alam El-Phan's Mazzika Zoom along with popular Melody Arabia makes up the perfect music combo. The variety of the three channels guarantees the capture of the wide entertainment interests of the diverse U.S. viewers.

From Dandana TV's location in New Jersey, home of an advanced 13,000- square-foot studio, CEO Amro Altahwi expresses his excitement about the long- awaited bouquet launching. "Echostar is a perfect partner because it gives us open access to the Arabic subscribers on the popular Dish Network 61.5. Echostar also understands the programming needs of the Arab-American community and sees our music stations bouquet as complete," Mr. Altahwi adds.

In addition to the stations' coverage of events in the Middle East, Dandana TV introduces the breakthrough of expanding Arab pop culture events coverage internationally in Europe and the Americas. Its bilingual shows target the 12 to 34-year-old demographic and build bridges virtually connecting the Middle East to the United States.






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