Fire Lake Festival � New Music Festival in South Carolina, September 2-4, 2005

CHEROKEE COUNTY, SC (FLF) - Fire Lake Festival will be held on Sunny Slopes Farms off exit 87 on I-85. In recent years, the farmland has been the site for the renowned South Carolina Peach Festival. Boasting 375 acres of idyllic rolling hills, woodlands, lakes and beautiful mountain vistas, the festival's four stages will accommodate the live performances of 35-40 of popular artists and bands. The name Fire Lake is derived from the three acre lake on the property. During the festival a multi-tiered fountain will be a festive centerpiece in the lake and will be lit to create an illusion of fire.

The House of Blues, the second largest media company in the U.S., has been contracted by Fire Lake Festival, Inc. to book the talent for the festival. "Our youthful audience loves a variety of music. We will have a diverse range of music genres including Rock, Country, Bluegrass, Funk, Rhythm and Blues, and Jazz. Many people use the all-encompassing word Jambands to describe the music we will be presenting; we here at Fire Lake prefer to use the term soulcentric", says Fire Lake Festival Coordinator, Holly Sloan.

Fire Lake Festival is planning to sell over 50,000 camping passes and more than 10,000 non-camping day passes. A vendor village for food, beverages, apparel, music, arts & crafts will be onsite.

Fire Lake Festival estimates that the music festival will bring over one million dollars of sales tax revenue to the state of South Carolina. Fire Lake Festival will support the local charities serving the county. Additionally, Fire Lake Festival will give two dollars of every ticket sold to Cherokee County, estimated at over $160,000.