New York, NY (Top40 Charts / WORKHOUSE) In celebration of its arrival to U.S. shores, WORKHOUSE (www.workhousepr.net) + Nur Khan Presents produced a launch introducing Canadian outerwear brand Moose Knuckles (www.mooseknucklescanada.com) that clearly cemented their positions as 'class clowns of the global schoolhouse.' Iconic New York City stars were out in force -
Rosario Dawson,
Karen Elson,
Mario Sorrenti, Sky Ferreria, Bob Gruen and more- surrounded by a frenzy of distorted guitars and bone shaking sounds as rocker duo 'The Kills' blasted through the bacchanalia to provide a very warm welcome.
SNOW BUNNIES & CANADIAN BACON
Black bears in hockey jersey's, vintage snowmobiles and gallons of maple syrup shots drank from the lower region of a 10 ft. tall moose carved out of ice were just some of the surprises marking the arctic arrival of Canadian fashion brand Moose Knuckles at their U.S. launch which took place at the
Dream Downtown Gallery in New York City. A gorgeous gang of models stormed the stage outfitted in gigantic animal heads, tiny Canadian flag bikini's and the brands luxurious outwear while driving a Land Rover littered with Canadian sporting stickers, confetti hunting rifles, and — in a playful twist— a rubber hunters head strapped to the hood to announce the arrival of special guests Alison Mosshart and Jamie Hince of The
Kills who performed an hour of scorching all time favorites including U R A Fever,
Black Balloon, and Sour Cherry. Standing amongst the snow covered trees were
Rosario Dawson, Betsey Johnson, Bob Gruen,
Danny Masterson,
Dustin Yellin, Sante D'orazio, Keegan Singh,
Natalia Kills, RJ King,
Sebastian Faena, Tony Shafrazi,
Karen Elson, Harif Guzman,
Topper Mortimer, Mazdack Rassi, Tabitha Simmons, Phillip Bloch, Cory Kennedy,
Mario Sorrenti, Sky Ferreira, Tennessee Thomas, Theo Wenner, Toni Garrn, Michele Hicks, Jamie Burke, among others.
MOOSE KNUCKLES
Moose Knuckles is born of Canadian heritage, personality, sports, and leisure from our nation's obsession with ice hockey, to our reputation as the class clown of the global schoolhouse. Moose Knuckles is ballsy and playful with a "no holds barred" kind of attitude. Moose Knuckles is a premium sportswear brand that updates time-honored Canadian garments for the tastes and expectations of an urban market. As of Fall 2014, Moose Knuckles will be available for purchase at US stores such as Atrium, Blue and Cream, Nordstrom's, and Singer 22 alongside its current Canadian, European, and Korean distribution. www.mooseknucklescanada.com
