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DPA Microphones Add To 'the Experience' In Lagos

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DPA Microphones Add To 'the Experience' In Lagos
New York, NY (Top40 Charts) One of the largest music events on the planet, and certainly the biggest in Africa, The Experience is an interdenominational gospel concert held in Lagos that attracts phenomenal crowds in the region of 700,000+. And this year DPA microphones were at its heart, showcasing both their percussion and House of Worship credentials with a full set of d:vote™ 4099 Instrument Microphones deployed to ensure that the main drum kit could be heard over and above the tumultuous celebrations.

The latest event was the ninth edition of The Experience and saw performances from some of the biggest Gospel stars in the world, including Israel Houghton, Donnie McClurkin, Micah Stampley, and Don Moen alongside local Nigerian and African acts such as Frank Edwards, Freke, Onos and Sinach. Previous years have seen other artists such as Cece Winans, Tye Tribbett, Yolanda Adams and Fred Hammond perform, highlighting the event's status as a real who's who of Gospel music.

The DPA microphones chosen for the occasion were specified by Steve Davies, Managing Director of London-based high-end event production specialist Subfrantic. He used his own stock of d:vote 4099 Instrument Microphones, which were originally supplied by DPA's UK distributor Sound Network.

"My involvement with The Experience began in 2013," he explains. "I was brought in following a long professional relationship with House on the Rock, the church responsible for organising the event. My initial role was to approve the specification of the FOH PA and supply a team to mix the stage and handle changeovers, but very quickly looking after FOH was added to that job, too."

Davies adds that the two main issues with sourcing equipment in Nigeria are reliability and supply.

"Even if you're lucky enough to find the equipment that you're after, the hot and humid conditions that it is used and stored in means a lot of it will have suffered greatly before you get to use it," he explains.

Experience 8 had seen Davies and his team short of a few key pieces of equipment, so for the latest event they went prepared and took some crucial components out with them, including 10 d:vote 4099 Instrument Microphones, which were used to mic the main drum kit.

"The results spoke for themselves," he enthuses. "The microphones worked perfectly and had no problem coping with the heat and humidity. They were also small enough to be easy to transport and we were very glad to have them on site."

Davies adds that it was great to be able to bring the reliability and sonic excellence that DPA is renowned for to an event of this importance, especially on something as essential as the drum kit.

"If we find ourselves out there again for The Experience 10, then we plan to take a lot more DPA kit with us," he says, "especially d:facto™ Vocal Microphone heads to go on the main vocals."

-ends-
About DPA
DPA Microphones is the leading Danish Professional Audio manufacturer of high quality condenser microphone solutions for professional applications. DPA's ultimate goal is to provide you - whether you're in live sound, recording, theater or broadcast - with the absolute finest possible microphone solutions for your tasks. DPA takes no shortcuts in the design processes nor makes any compromises in manufacturing, which is all done at the DPA factory in Denmark. As a result, DPA's products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability, and above all, pure, uncolored and undistorted sound.

For more information, please visit www.dpamicrophones.com


Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars
A research study conducted by Ipsos, a leading global independent market research company, makes it clear that AM/FM radio remains the overwhelmingly preferred audio entertainment option in the car.

"This study shows that the consumer isn't replacing existing services and products with new ones; instead, they want them all -- making the car even more music-enabled with a number of choices at any given time."

While consumers use new streaming services, virtually all consumers - 99% -- are comfortable with the current AM/FM in-car radio operation. And 91% of consumers say they prefer physical AM/FM radio buttons and controls built into the car dashboard, rather than AM/FM being an app that appears in the car's electronic interface (with only 9% saying they would want it changed into a dashboard app).

An additional eye-opening finding was that while AM/FM radio remains paramount in the car, consumers use their in-car CD player three and a half times as much as they use any digital music service.

The survey also detailed other facts highlighting the unparalleled importance to consumers of AM/FM radio in the car; the demand for digital services is increasing, but they are still behind AM/FM radio, the CD player and satellite radio:

AM/FM radio still dominates in-car listening as the top platform used, with 84% of consumers using it in the car, followed by CD players at 64% -- but radio still maintains a huge leadership position over the next closest service choice, Sirius/XM - which had 22%. Pandora was 18%; iHeartRadio was 8%; HD Radio 7%; and Spotify was 7%.

80% of consumers chose AM/FM car radio as the top option for their car's entertainment system, followed by the CD player at 68%, satellite radio at 45%, and a streaming music service at 34%.

"Overall, this study makes it clear that in spite of consumers' love of apps and new digital products, they have a great attachment to their AM/FM radio and an overwhelming desire to keep its operation and function as it is," said Thomas Spinelli, Vice President of Ipsos MediaCT. "The in-car AM/FM radio is still a universally known audio platform - and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car audio."

Spinelli added, "This study shows that the consumer isn't replacing existing services and products with new ones; instead, they want them all -- making the car even more music-enabled with a number of choices at any given time."






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