New York, NY (Top40 Charts/ Loton, Corp.) Loton Corp (OTC: LTNR) continues to expand into live music with the announcement of its new subsidiary LiveXLive. The company's mission is to aggregate thousands of hours of live music and content driven by live music through mutually beneficial relationships with the world's top talent, music companies, festivals, and promoters. LiveXLive showcases professionally produced, innovative, immersive and experiential live broadcasts in HD. Fans have the opportunity to see their favorite festivals, concerts and experiences on any screen they choose across all video platforms and devices from mobile to the home. These fans can view concert experiences from any connected device with exclusive access only LiveXLive brings from the stage to backstage, inside dressing rooms, and places previously off limits to anyone but VIPs and artists.
"We have assembled industry veterans and elite thought leaders in mobile, over-the-top (OTT), music, media, and technology. This world-class team of professionals has come together to deliver a new consumer experience. Similar to ESPN in sports, LiveXLive will provide consumers with the opportunity to view the most sought after live music around the globe via any distribution channel on a 24/7/365 basis," said LiveXLive founder/chairman Robert Ellin.
Live streamed music is the only remaining media genre without a dominant brand. While sports has ESPN, long-form content has HBO, and news has CNN, there is a tremendous amount of the high quality live music content available without a home. LiveXLive is partnering with rights holders and their influencers (agencies, promoters, venues, artists, and record labels) to build optimal digital strategies thereby increasing revenues for participants in the music world. LiveXLive is also developing key strategic relationships in technology, distribution, advertising, mobile, and virtual reality to augment its network delivery strategy.
The existing market is very significant, with over 3,500 festivals and 40,000+ concerts at 1,000+ venues per annum. These events are the basis for the live content provided by the LiveXLive network. The network is launching in the fall with live streaming network focus extending to desktops, mobile devices, tablets, connected televisions, gaming consoles, and virtual reality platforms.
President of LiveXLive and founder of Bulldog
Digital Media, John Petrocelli, believes the expansion of the portfolio provides an opportunity to be the leader in live music. "We believe there is a true opportunity to fill the void in the current content landscape that does not feature a true leader for live streamed premium music experiences. In this nascent market, our team has a keen understanding and expertise on presenting this content in today's world of connected devices and social media platforms. We understand precisely how to execute events, series, and experiences that yield unrivaled engagement," said John Petrocelli.
Bulldog
Digital Media is led by a team of ex AEG
Digital Media executives who have facilitated the live streams of Coachella, Bonnaroo, Lollapalooza, Outside Lands, American Express Unstaged, The Grammys, Oscars and Masters, as well as hundreds of premium live streamed experiences. Today, this team works with festivals, venues, and artists to represent their live digital content portfolios to brands and agencies.
The LiveXLive advisory board includes Andy Schuon, co-founder of REVOLT and former head of programming at MTV and VH1, Jason Flom, CEO of Lava Records, Chris McGurk, former COO of MGM and CEO of Cinedigm, Steve Bornstein, former CEO of ESPN and the NFL Network as well as other prominent media and investment professionals.
"LiveXLive is well positioned with a credible team of music, video, technology, and brand partnership executives to become the global beacon for live music fans, and a welcome business partner for the music industry," said Andy Schuon.
"The parallels to the sports industry and the acquiring, aggregating, and curating multi-year rights to content much like our work at ESPN are undeniable. In today's connected universe where there is a passionate, global interest in live music, LiveXLive offers a very compelling proposition," said Steve Bornstein.
LiveXLive will go live in the end of the third quarter of this year.
