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Latin 13/07/2015

Universal Music Latin Entertainment Creates First US Latin Cultural Festival

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Universal Music Latin Entertainment Creates First US Latin Cultural Festival
New York, NY (Top40 Charts / Universal Music Latin Entertainment) UNIVERSAL MUSIC LATIN ENTERTAINMENT (UMLE), the world's leading Latin music label, has announced that it will launch L Festival - Feria Cultural Latinoamericana on October 24 and 25 of 2015 at the OC Fair & Event Center. The first of its kind, L Festival will celebrate the best of Latin America's art, cuisine and music. International star Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first superstars announced to headline the four main stages at the event.

Performances will include more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement. Additional headliners and artists from the top of the Latin charts will be announced in the coming weeks.

Tickets go on sale Wednesday, July 15, at Two day access passes will be available, starting as low as $99, plus unique VIP upgrade opportunities to bring fans even closer to their passion for music, food and art. Children under 6 are free and children 7-10 are half price.

Created by UMLE in partnership with concert leader CMN Events, and sponsored by Bud Light, Pepsi and Verizon, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event on this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased.

In making the announcement, Jesús López, Chairman of Universal Music Latin America & Iberian Peninsula, said: "The Hispanic community represents an important share of music consumption and more of the live concert business. UNIVERSAL MUSIC LATIN ENTERTAINMENT as the leading company in Latin music will once again make history by expanding its entertainment business to offer the Hispanic family a one-of-a-kind entertainment experience. Music, Art, and Gastronomy are part of a lifestyle and the Hispanic family will take center stage of the L FESTIVAL - FERIA CULTURAL LATINOAMERICANA."

Victor Gonzalez, President of Universal Music Latin Entertainment, said, "As Universal Music Latin Entertainment and market leaders, it fills us with pride to present the first version of L FESTIVAL - FERIA CULTURAL LATINOAMERICANA, an event crafted for the Hispanic family where music, art and gastronomy will converge to provide festivalgoers with a unique 2-day entertainment experience. Being the first in its kind we want to ensure that this event sets a new precedent for the Hispanic community by offering a best in class show and cultural experience."

L Festival - Feria Cultural Latinoamericana will celebrate the wide diversity of Latin culture in the US, with interactive music, art, history and cultural experiences for the entire family. With a projected buying power of $1.5 trillion by the end of this year, the US Hispanic population has a powerful voice in the culture. Hispanics are diverse, speak multiple languages, and straddle multiple cultures, and L Festival - Feria Cultural Latinoamericana is an opportunity for families to experience their shared values while celebrating what makes them unique.

Since 2002, CMN Events has leveraged its multicultural expertise to produce and execute some of the most engaging lifestyle events around the globe, including music tours, experiential marketing events and international soccer matches. CMN now takes on the task to produce and stage the event.

"I am excited to partner with Universal Music Latin Entertainment to create an experience that the Hispanic community can enjoy and cherish," said Founder and CEO of CMN, Henry Cárdenas. "We at CMN pride ourselves in producing experiences that really engage and speak to music fans. We like to be a part of memorable events that are celebrations of our culture. That's what it's all about!"

THE ART EXPERIENCE - A curated art experience will include multiple galleries spotlighting artists from numerous Latin American countries in an explosion of color, emotions and expressions of social justice.

According to Nielsen, Hispanic consumers spend on average $135 annually on music of which $72 is on live music, far more than the average US consumer. Much of this difference is explained by Hispanics' love of live music and a culture that values communal celebration.

The L Festival is being spearheaded by Gustavo Lopez, Executive Vice President and General Manager of Universal Music Latin Entertainment. An executive with four children, Lopez was inspired to create a music and cultural festival because he wanted to take his children to an event that he was going to be proud of, where they'd be safe, and where they would have a rich cultural experience. That didn't exist until now.

Gustavo Lopez concluded, "We've crafted two wonderful days filled with great music, art, food and the rich offerings from our culture that we will be proud to share with our families and friends."

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