New Line Cinema has acquired the rights to the bestselling book 'He's Just Not That Into You'

LOS ANGELES (New Line Cinema) - New Line Cinema has acquired the rights to the bestselling nonfiction book "He's Just Not That Into You: The No-Excuses Truth To Understanding Guys" and has struck a deal with authors Greg Behrendt and Liz Tucillo to adapt the book into a feature screenplay, it was announced today by New Line production president Toby Emmerich.

The book was originally based on a conversation that occurred while Tuccillo and Behrendt were writing for HBO's hit series "Sex and the City" and eventually evolved into an episode on the show.
It educates otherwise smart women on how to tell when a guy just doesn't like them enough so they can stop wasting time making excuses for a dead-end relationship. The plot line for the film will revolve around a woman who hosts a talk show and a man she becomes involved with after he guests on the show.

Published by Simon Spotlight Entertainment, "He's Just Not That Into You" has been a huge hit since it was first published in September. It has gone to press 13 times since its initial run and 1.2 million copies of the book are now in print.

Emmerich began pursuing the property before its publication based on the book's title and concept.
"The minute I heard the title, I thought it could be a great movie," said Emmerich. "Then the writers developed an excellent story with two very castable parts which should help make this a strong romantic comedy."
"He's Just Not That Into You" will mark the feature writing debut for Tuccillo and Behrendt. Tucillo previously worked as a writer for "Sex and the City," while Behrendt served as a story editor on the series and has performed stand-up comedy on such shows as Late Night with Conan O'Brien and The Tonight Show with Jay Leno.
"He's Just Not That Into You" is being overseen at New Line by Production Executive VP Mark Ordesky, Senior VP Kent Alterman, VP Michelle Weiss, and Creative Executive Swanna MacNair.