Fountains of Wayne go deep with the NFL

NEW YORK (Big Hassle Media/ www.bighassle.com/ www.fountainsofwayne.com/media) - Pop maestros Fountains of Wayne along with their label S-Curve Records and the National Football League have created two commercials promoting the NFL.
During the Monday Night Football broadcast last week, the NFL debuted its series of nostalgic montages it created using the music of Fountains of Wayne's "All Kinds of Time" from the band's critically acclaimed, Grammy-nominated third album Welcome Interstate Managers. A 30-second spot was generated for use on television while a 60-second clip will be used in arenas. In a serendipitous twist, the band actually wrote the song with the NFL in mind.

"I always pictured a bunch of slo-mo NFL Films' footage in my head when I wrote this song," says Fountains of Wayne's Adam Schlesinger. "Too bad the commercials aren't long enough to include a little room for that guy with the low voice to do a little rap in the middle."

In the commercial, slow motion clips of quarterback greats in crucial, historic moments fade into one another as the song unravels its tale in which the narrator describes what's running through a young pro quarterback's mind in the few seconds it takes from getting the snap to throwing the pass.
The 60-second version of the spot may be viewed at https://www.fountainsofwayne.com/media.

In other Fountains of Wayne news, the band and S-Curve are set to release a collection of their mythologized and coveted B-Sides some time in 2005.
The CD will contain almost every B-side the band has released since its first single in 1996.
The CD will also contain several new songs written especially for this collection. An album of new material will follow.