LONDON, UK (Imperial Nights) - Imperial Nights will be hosting the Diskoteka Avariya concert in London on 17 March.
concert, to be held at the prestigious Elysium Club, will feature the
Russian band Diskoteka Avariya, DJ Smash
from Project Osen', Moscow,
and DJ Katrin Vesna from Club Zeppelin, Moscow.
Avariya has performed for over 15 years, releasing chart toppers that
have now become anthems for a lot of Russian youths. They have released
four albums and four singles and have won the Best Russian Act Award on
MTV's Europe Music
Awards. This is their second visit to London this
year, and the concert promises to be a sell-out.
The night will
also feature the release of a new single from DJ Smash. The track,
created especially for Imperial Nights, will symbolically mark the
beginning of Imperial's journey to becoming an international brand.
Nights is most known for hosting elite Russian parties in various
venues around London. The company has now decided to expand into other
spheres of entertainment ranging from hosting dinner parties to showing
the latest Russian blockbusters in cinemas.
The idea behind the
decision to expand is simple; bearing in mind the growing number of
Russians residing in London, more recreational venues should be made
available that would capture the Russian spirit and make guests feel
more at home.
It is easy to see that for expatriates, the idea
of "home" has changed over the years. Migrants nowadays tend to spend
more time finding out about the country in which they are currently
living in and neglecting their country of origin. Although it is
undeniable that assimilation is important when living abroad, it is
important to preserve a sense of national identity.
many Russians living out of the Russian Federation, there is a great
danger that these migrants will eventually lose their culture and their
heritage. Imperial wants to target this problem by introducing various
Russian entertainment venues. They hope that through their events,
Russian expatriates in London will have a chance to be more in touch
with their roots. Their slogan: Whoever you are, wherever you are, NE
ZABYVAI (Russian: Don't Forget).