Sean 'P. Diddy' Combs and Sean John Take Canada By Storm

TORONTO, Canada (Sean John) - Sean John, the world's fastest growing line of sportswear for men, has officially invaded Canada. Aided by appearances by Sean "P. Diddy" Combs, Sean John hit Montreal, Quebec, on March 28th and Toronto, Ontario, on March 29th. In both cities, Mr. Combs will conduct several interviews with various media outlets, appear on local television programs, and meet with key retailers in the area.

The Canada tour is meant to bolster sales in the region, where Sean John currently sells mostly at independent boutiques and at many of the best athletic chains in the country, such as Athlete's World, Footlocker, and the premiere sporting store, The Sporting Life. In addition, Holt Renfrew, Canada's ultimate luxury specialty store, will begin selling Sean John Collection, Sean John's designer collection.

While in Canada, Mr. Combs will appear on Musique Plus and Much Music, the region's equivalents to MTV's "TRL." He will also speak with several key Canadian publications, such as Macleans Magazine, The Globe and Mail, and Flare Magazine.
In the retail area, Mr. Combs will meet with David Margolis, President of department store Les Ailes de la Mode, and Caryn Lerner, President of Holt Renfrew.
Additionally, two lucky contest winners will receive a chance to meet with Mr. Combs.
To conclude the Canada tour, Mr. Combs will throw a party in true "P. Diddy" fashion. Beginning at hot spot Rosewater Supper Club in Toronto, the action will then move to Metro.
"Sean John's taking over Canada!" exclaimed Mr. Combs. "We've had the U.S. conquered for a while, now it's time for Canada."