New York, NY (Top40 Charts)
International powerhouse and Israeli pop maverick and 2018 Eurovision winner Netta unveils her brand-new single "Bassa Sababa" today. Another powder keg of energy, the track begins with an a capella chant before unfurling over ecstatic electronic production and a robotic warbling of the title. As soon as Netta belts, "Stop...call your mama," it gallops over tribal guitar and propulsive percussion back towards an instantly hummable refrain.
"Bassa Sababa," Netta's first release since the competition, fuses together contemporary sounds, EDM and 70's Folk-Rock with a contagious African beat. The song's title is a mixture of two opposite words in Hebrew/Arabic which essentially mean "Sad" & "Happy
", while the lyrics of the song express Netta's individuality and celebrate her flaws as an empowering force. It was co-written & produced by Netta along with collaborators Avshalom Ariel and Stav Berger. This is the same team that wrote and produced her global hit "Toy."
The video, directed by Roy Raz (Jennifer Hudson, Jean Paul Gaultier, Dita Von Teese) is described as a bubblegum gore fantasy which mixes equal parts of sweetness and aggressiveness. Filmed in the Ukraine, the video begins with Netta on her wedding day being dumped at the altar. Instead of being hurt and playing the victim, Netta plans revenge and gets even.
Once again retaining her penchant for show-stopping surprises, she rewrites all of the rules for pop with danceable beats, unpredictable cadences, and arena ambition.
Netta will perform the song for the first time on live television on February 12 on "The Next Star For Eurovision 2019" in her home country of Israel.
"Bassa Sababa" lands hot on the heels of her global breakthrough "Toy." Not only did the latter win the coveted Eurovision Song Contest, but it also captured #1 on the Billboard Dance Club Chart and #1 on Spotify's Viral 50 chart in the U.S., UK, and Australia in addition to generating 29 million-plus Spotify streams 104 million YouTube views for its music video.
In 2019, all signs point towards a global pop takeover by Netta with "Bassa Sababa" as the clarion call and exciting new year for the global talent as she readies more music for release soon.