NEW YORK (KOCH Records) - KOCH Records, the fastest-growing independent music company in the U.S., announces a long-term promotional partnership with
Music Choice, the pioneering, multi-platform music network, for KOCH Nashville recording artist Robert Earl Keen. Keen's new album, "What I Really Mean," will be released on May 10th.
The promotion, which will kick-off in May and continue through September, will provide multi-faceted marketing for Keen's new album, "What I Really Mean." Music Choice will offer Robert Earl Keen's exclusive in-studio performance and interview throughout the month of July to over 10 million digital cable (TV) subscribers with access to Music Choice On-Demand, and seven million High-Speed Internet/broadband (PC) subscribers through Music Choice on broadband. In addition, Music Choice will feature tracks from Keen's new album on the Music Choice Today's Country audio channel for Sprint's PCS customers.
Music Choice will also provide additional national exposure for Robert Earl Keen through their concert series in August, reaching over 40 million cable and DIRECTV households. Keen's new album, "What I Really Mean," will be featured on their Today's Country and Adult Alternative audio channels, supported by On-Screen Ad Panels, Block Programming and Customized On-Screen Content, including tour dates, album release date, and artist facts. KOCH Records will promote Music Choice on the album's retail sticker, POP materials, web e-blasts, etc.
In a relatively short period of time, KOCH Records has established itself as the fastest-growing music company and the market leader among independents in North America. The label boasts a wide array of artists and covers a multitude of musical genres including everything from rock to classical to children's music.
"We're incredibly excited with the Music Choice partnership," says Jack Purcell, Director of Marketing and Promotion for KOCH Records Nashville. "By accessing music lovers through Music Choice On-Demand, Music Choice for broadband/High-Speed Internet, the Music Choice Concert Series, the Music Choice audio channels, and the Music Choice channel on Sprint's PCS Service, we will not only be able to bring Keen's concert, which was shot in high definition at the historic Ryman Auditorium, into the homes of his extremely loyal and dedicated fans, but will also have the opportunity to introduce Robert Earl Keen's music and persona to a brand new audience. The potential is huge."
John Hendricks, Director of Country Music Programming for Music Choice, adds, "Like anyone who has ever heard Robert Earl perform, I became an instant fan. I am excited to present this emerging artist to millions of consumers through the Music Choice network."
