New York, NY (Top40 Charts)
Streaming platforms are becoming increasingly profitable for
musicians. In fact, a good share of their revenue (more than 30%)
comes from streaming rather than from selling physical copies of
albums or from live performances. Nowadays, artist promotion
is incomplete without sharing your
music on one of many streaming services.
There are plenty of options to choose from: Apple Music, Pandora, Amazon Music, and even Spotify promotion are
great opportunities that allow sharing your singles and albums with
The Types of the Most Popular Music Streaming Platforms
All music platforms can be divided into two categories. The
first is much like a radio station. It can transmit music for you
to listen to, but you cannot choose specific songs or artists. One
of the most well-known services of this type is Pandora.
The second category includes interactive platforms, such as
Spotify, Amazon Music, and Apple Music. On these services, you can
listen to the music of your choice.
Using Social Media as a Promotion Tool for Musicians
Right now it is impossible to find a marketing strategy that
does not involve some kind of social media. The same goes for
musicians. Social media profiles are extremely beneficial for every
Websites like Facebook and Instagram have billions of users
visiting the pages every day. Even the biggest streaming platforms
do not have this much activity, which is why pairing a streaming
service with social media is so advantageous.
How to Use Spotify for Music Promotion
placement is one of the fastest and most rewarding ways of
sharing your music with the audience. Many users like listening to
various playlists based on a music genre, similar artists or even
their current mood. Having your songs in popular playlists will
ensure that more people can become aware of your content. By this
means, your audience will grow constantly.