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RnB 14/06/2005

Fat Joe Gets It Poppin' As New Album Is Set To Drop

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NEW YORK (Atlantic Records) - Atlantic recording artist Fat Joe hits stores from coast to coast tomorrow, June 14th with the release of his much-anticipated new album, "ALL OR NOTHING." The collection - the hip-hop superstar's first solo outing in three years - features the breakout summer single, "Get It Poppin' (feat. Nelly)." Currently bulleting up the charts at multiple radio formats, the track is poised to be the latest in Fat Joe's streak of massive crossover hits, following last year's No 1 smash, "Lean Back," by Terror Squad.

"ALL OR NOTHING" is Fat Joe's sixth solo collection, his first since 2002's acclaimed "LOYALTY." The set sees Joe joined by a number of longtime friends and new collaborators, with guest appearances by such superstars as Nelly, Jennifer Lopez, R. Kelly, Lil Jon, Mase, and Eminem. The album also finds Joe teaming up with a veritable who's who of today's hottest hip-hop producers, including Cool & Dre; Timbaland; Swizz Beatz; Scott Storch; Just Blaze; DJ Khaled; LV; Streetrunner; Nyce Boy, Gregory Bruno & Cory Rooney; and The Runners & DJ Nasty & LVM.

The boisterous "Get It Poppin' (feat. Nelly)" is quickly exploding at radio, where it is currently No 9 with-a-bullet at CHR/Rhythmic outlets. The No 1 most-added track at CHR/Pop last week, it has now bulleted into the top 40, while also leaping into the top 30 at Urban radio nationwide.

The "Get It Poppin'" companion video is blowing up at music television outlets across the board. At MTV, the clip - directed by Chris Robinson (Usher & Alicia Keys, Jay-Z, P. Diddy) - is a network-wide smash, the week's No 11 most-played video. Joe closed out MTV's "TRL Spankin' New Sounds of Summer Week" in Las Vegas on June 3rd with a performance of "Get It Poppin'." The video is now lighting up the "Total Request Live" hot lines, where it made its "TRL" premiere June 6th, entering the countdown at No 10. Over at MTV2, "Get It Poppin'" is the No 9 most-played clip, in advance of Fat Joe's highly anticipated live performance - alongside fellow Atlantic artists T.I. and Juvenile - on "MTV's $2Bill Show," set to premiere on June 19th.

As if all that weren't enough, the "Get It Poppin'" video is popping all across the MTV universe, with major rotation on all the network's many outlets, including MTV Jams, MTV Hits, MTV U, and MTV.com. Joe has a number of MTV appearances set for the coming weeks, including his installment of the popular "MTV Diary," slated to debut on June 21st. He also co-hosted MTV's "Movie Awards Red Carpet Pre-Show" festivities, which aired on June 9th.

Last, but most certainly not least, the week of June 7th though 14th sees MTV offering Fat Joe fans a full-length preview of "ALL OR NOTHING." For the first time ever, MTV's "The Leak" is simultaneously streaming an album in its entirety at both MTV.com and *MTV, the network's wireless platform, available exclusively to Virgin Mobile subscribers.

Moving on to BET, "Get It Poppin'" is currently the No 6 most-played video overall, while continuing to draw frequent play on the channel's "Rap City." Joe appeared on BET's "Hosted Saturday" on June 11th, and on the album's street date, June 14th, he will appear on "106 & Park" - where "Get It Poppin'" recently made a top 10 countdown debut - for an exclusive interview and a special live performance. And over at Fuse, Fat Joe will make a live appearance on "Daily Download" tonight, June 13th, at 6pm (ET).

Also set for June 14th, Fat Joe will celebrate the release of "ALL OR NOTHING" by taping an upcoming performance on NBC's "Last Call With Carson Daly," slated to air on June 21st.

In the online world, Fat Joe performed an exclusive set for Yahoo! Music's Live @ Launch series. In addition, he taped an in-studio set for RollingStone Originals, currently being sold as an exclusive digital EP on Rhapsody and promoted on Rollingstone.com.

On the road, Fat Joe recently wrapped up the national "Sweat/Suit Tour" with Nelly, and he is now hitting major markets for a packed slate of promo activities in support of "ALL OR NOTHING."

Since making his debut back in 1993, Fat Joe has been a pioneering force in Latino hip-hop, breaking barriers at every turn to become one of modern rap's most commanding figures. Over the past decade, the Puerto Rican/Cuban Bronx native has made his mark on the entirety of urban culture, from clothes to film to music. His albums - which include 2001's RIAA platinum certified "JEALOUS ONES STILL ENVY (J.O.S.E.)" - have spawned a bounty of hit singles, including the top 5 smashes, "What's Luv? (feat. Ashanti)" and "We Thuggin' (feat. R. Kelly)."
In 2004, he teamed up with his Terror Squad crew for the year's biggest hip-hop hit, "Lean Back," earning his first-ever No 1 single as well as a Grammy Award nomination for "Best Rap Performance by a Duo or Group."






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