LONDON, UK (SONY BMG Music) - 'Finally, a UK urban posse that knows how to write hits. In At The Deep End is everything the grime scene once threatened. You wait ages for the next Dizzee Rascal then 13 come along at once.' 4 Stars, Q Magazine recommended 'Roll Deep's fleet-of-foot reaction to a looming musical pigeonhole is to side step categorisation with a bust of something completely unexpected on their red-hot debut album. This could be Roll Deep's year.' Sunday Times Culture New Kids In Town 'Roll Deep's consistently startling debut album, is one particularly fine example of just how much fun you can have if you throw away the rule book.' 4 stars, Observer Music monthly 'In At The Deep End is a triumph of jaunty posturing – and looks set to provide half a dozen of this summer's signature tunes. This isn't the sound of grime crossing over – It's and ebullient breakout.' Daily Telegraph, CD Of The Week 'A musical cut 'n' pasting from over the decades with more diversity than a Tony Blair manifesto, it hollas out to the music world. The Eski-boys sound has come of age' 5 stars, Touch Magazine Recommended ROLL DEEP - IN AT THE DEEP END - OUT OCTOBER 2
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