LOS ANGELES, CA. (AG Interactive)- AG Interactive, the new media subsidiary of American Greetings Corporation, and Def Jam Enterprises, today announced Def Connect, the definitive Hip Hop mobile video offering. Def Connect offers six channels of exclusive, made-for-mobile video content including Comedy, Poetry, Ride With Funkmaster Flex, Entertainers Classic Rucker Park, Ralph McDaniel's Video
Music Box, and History Makers.
Def Connect is the most comprehensive Hip Hop video service available for mobile platforms today and a major expansion of the mobile services developed by AG Interactive and Def Jam Enterprises. AG Interactive and Def Jam Enterprises created hundreds of hours of new video content through exclusive partnerships with the hottest sources in media and entertainment, dramatically expanding its Def Jam Mobile portfolio.
"AG Interactive provides the widest range of mobile content to consumers worldwide through the most extensive distribution channels including mobile, instant messenger, and online," stated Bryan Biniak, senior vice president, AG Interactive.
"With Def Connect, we're providing original programming to both entertain as well as merchandise Def Jam Mobile's market-leading portfolio of mobile personalization, games, news, and messaging products."
The Def Connect channels include:
- Comedy: original comedy filmed exclusively for Def Connect at comedy clubs across the country featuring the top up-and-coming comedians including Rodney Perry, Shang, Mystro and more ...
- Poetry: original performances by the most inspirational spoken word talent in the Hip Hop market including Dana Gilmore, Poemcees, and Georgia Me ...
- Ride with Funkmaster Flex: a mobile exclusive from the car show king including the original programming and archival footage featuring behind-the-wheel celebrity interviews with Eminem, 50 Cent and Mariah Carey.
- Entertainers Classic Rucker Park: basketball and Hip Hop converge in exclusive video footage from the home of streetball in NYC's Rucker Park - the only league endorsed by the NBA. Watch game highlights,behind-the-scene interviews with coaches and players including Orlando Magic's Steve Francis, New York Knick's Trevor Ariza, The Game and Fat Joe to name just a few ...
- Ralph McDaniel's Video Music Box: Over 20 years of archival interviews brought to you by Ralph McDaniels, from Run DMC, LL Cool J, and Public Enemy to Young Jeezy, Pitbull, and Kayne West ...
- History Makers: Biographies of the legends of African American culture including Harry Belefonte, BB King and many other greats.
"The hip hop lifestyle has proven to be a global financial powerhouse,"stated Russell Simmons, CEO, Rush Communications. "The launch of Def Jam Mobile represents more than music. It represents the entire hip hop lifestyle including games, film, television, video, comedy, sports, fashion, and news."
