LOS ANGELES (Recording Academy) - The Latin Recording Academy, in conjunction with Eventus Marketing, announce the return of the Latin GRAMMY Street Parties. For the third consecutive year, The Latin Recording Academy is proud to bring the unique sounds and rhythms of Latin music to local cities across the United States. The events will bring Latin music to local communities, getting them excited and ready for this year's 6th Annual Latin GRAMMY Awards in Los Angeles on Nov. 3, 2005.
"The Latin GRAMMY Street parties serve a number of purposes," said Latin Recording Academy President Gabriel Abaroa. "Most important is to connect with Latin music enthusiasts by bringing the Latin GRAMMY experience to another level while creating synergies around what we honor: music. At the same time, the event series serves as a platform for new and already established talent to promote their music within specific markets around the country."
Each Latin GRAMMY Street Party will take place on a Sunday from noon – 7 p.m. local time. The first and much anticipated Latin GRAMMY Street Party was held on Oct. 2 in Chicago. More than 12,000 people gathered at Plaza Garibaldi to celebrate one common interest - music. A vibrant crowd danced to the Latin sounds of artists such as Monchy & Alexandra, Diana Reyes, Los Razos, Show Revelacion, Zarpaso Musical, Mazizo Musical, and Los Panchis. Following is a listing of the upcoming Latin GRAMMY Street Parties and the hot roster of artists currently scheduled across the country:
Oct. 9 - South Street Seaport, New York, N.Y.
Featuring: Wisin y Yandel, Monchy & Alexandra, Yaga y Mackie, Andy Andy, Dynasty & Padrino, Fragancia, Giselle and Gio.
Oct. 23 - Miami, Fla. (West 16th Ave., between 37th & 41st Streets., Hialeah)
Featuring: Wisin y Yandel, Tony Touch, JD Natasha, Bachá, Locos Por Juana, Lena, Jencarlos, Eduardo Osorio and Patricia.
Oct. 30 - Placita Olvera, Los Angeles, Calif.
Featuring: Graciela Beltran, Juan Rivera, Patron de Durango, LU, Arthur Nalón and Locos Por Juana.
The Latin GRAMMY Street Parties are presented by Clairol Hydrience. Other national and regional sponsors include Cingular Wireless, Heineken, Pontiac, KFC and Nissan.
"The Latin GRAMMY Street Parties will continue to reflect the diversity of each Hispanic community by showcasing musical genres representing each market," said Eventus Marketing President & CEO Nelson Albareda. "They capture the essence of the Latin GRAMMY experience, bringing consumers, artists, and sponsors face-to-face. In doing so, sponsors enjoy the benefits of exposing their brand to consumers by taking an active role in their communities. We are excited to continue working with The Latin Recording Academy, Univision and sponsors in achieving one goal - bringing communities together through music."
The 6th Annual Latin GRAMMY Awards will be held at the Shrine Auditorium in Los Angeles on Nov. 3 and will be broadcast live on the Univision Network at 8 p.m./7c.
