LOS ANGELES, CA. (Luck Media & Marketing, Inc.)-"Now It's We" is the centerpiece of "elements," Kronowitt's third collection overall, an album of emotionally compelling, acoustic tracks. Having been happily married for eight years, L.A. based singer/songwriter Pete Kronowitt believes even more strongly now in the three elements of a successful marriage addressed in "Now It's We," - the song was originally composed as a wedding gift for his younger sister Tracy.
Though originally intended as a personal gesture for his sister, the response to "Now It's We" has been so positive that Kronowitt sees it as a special sentiment that could be shared with others from around the world on their own wedding days.
The marketing and distribution of "elements" tie to Kronowitt's "day job" as a strategic planner for Intel. His role in interpreting technology trends introduced him to the current software revolution: open source. This new method is based on the concept of software 'communities' instead of corporations has spawned over 100,000 free software applications.
"In the same way, that open source lowers the cost to develop and distribute software, technology offers new possibilities to promote and share music outside of the corporate recording industry," says Kronowitt. "My work has helped me find new and creative approaches for distributing 'Now It's We' and 'elements.'"
Aside from making the audio track for "Now It's We" available via such sites as CDBaby.com, iTunes and MusicMatch, on his own interactive website (www.petekronowitt.com), the song is viewable as a video. Says Kronowitt, "I wanted to be able to tell my stories through multiple forms of digital media."
The "Now It's We" video features a mix of VHS images and still photos from his wedding, an intimate but magnificent affair on Martha's Vineyard-with vows exchanged on a ocean-side cliff in the shadow of a lighthouse. Kronowitt also created a montage of Burdick's stunning photography for 'Ballad of Pete-n-Heather.' Free applications are available so anyone can create their own digital music videos just as Kronowitt did.
Kronowitt achieved great critical acclaim and notoriety as an emerging independent artist with his debut album "Phases of the Heart"-which was produced by John Alagia, known for his work with singer/songwriters Dave Matthews, John Mayer and Jason Mraz.