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RnB 20/01/2006

Nelly Dominates The Charts With His Newest No 1 Smash Hit 'Grillz'

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NEW YORK, NY (Universal Records) - Universal Records' multi-talented, multi-platinum superstar Nelly can add yet another milestone to his phenomenal career stats, as he becomes one of music's most consistent, multi-format No 1 hit-slingers. The St. Louis-based rap icon lands his fourth No 1 single on Billboard's "Hot 100 Singles" chart with his smash hit "Grillz," featuring Paul Wall and Ali & Gipp. His previous "Hot 100" No 1 hits include "Hot In Herre" and "Dilemma" in 2002, and 2003's "Shake Ya Tailfeather."

"Grillz," a catchy song that showcases the growingly popular street trend of putting removable custom-fitted jewelry (mostly diamonds and platinum) on the teeth, was initially geared and promoted as a "street" single. However, the song and video have continued to gain momentum exceeding initial expectations. "Grillz" currently dominates all radio formats, claiming the No 1 spot on the rap, urban mainstream and crossover radio airplay charts. It has remained the No 1 song on the Rap chart for 5 weeks in a row, while maintaining the No 1 spot on the R&B/Hip-Hop charts for 3 weeks consecutively; making "Grillz" 2006's first multi-format No 1 hit song. And due to the song's increasing popularity, the label recently shipped the record to the Top 40 format where it's expected to become Nelly's 12th Top 10 hit.

The "Grillz" video is currently the No 1 video on MTV and also ranks in the Top 5 on the network's live daily countdown show, TRL. The Fat Cats-directed clip has been the No 1 video on BET for the past two weeks, while consistently ranking in the Top 5 on the channel's signature show 106 & Park throughout December and January. The song is also exploding at iTunes, Yahoo and AOL and is quickly becoming a top-selling 2006 digital download. And as of January 24th, two versions of "Grillz" will be available as ringtones at all telecom carriers.

"Grillz" is a new song from SWEATSUIT, a CD compilation that combines Nelly's 2004, ground-breaking, simultaneously-released albums Sweat and Suit. The 3x Grammy winner has sold nearly 30 million albums worldwide and has established himself as one of the world's most successful artist/entrepreneur/actors. His self-launched imprint with Universal Records, Derrty Ent. is gearing up for Ali & Gipp's Kinfolk collaboration and Murphy Lee's sophomore album.






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