Brentwood, TN. (Martingale Music) - Eric Wyse, President and founder of maverick record label Martingale
Music announces direct distribution for the Christian retail marketplace. In a perfect marriage of product innovation and veteran sales and marketing expertise, Martingale
Music has partnered with FaithWorks a division of Send The Light, Inc., for exclusive distribution.
Larry Carpenter, General Manager of FaithWorks, believes this win-win partnership will exceed all expectations. Carpenter says, 'We are confident that when our market savvy sales reps and retail relationships are combined with Martingale Music's robust catalogue and commitment to excellence at competitive price, the results will be phenomenal for all involved.'
FaithWorks, a mainstay in Christian retail distribution, is known for their depth of experience and solid relationships at retail. Martingale Music's claim to fame is a fearless approach to its ever-expanding catalogue. The common thread in Martingale's vastly varied catalogue is a commitment to excellence in artistry, production and packaging that is virtually unrivaled in Christian music. Wyse brings an innovative blend of music industry knowledge, an innate sense of consumer likings, and successful out-of-the-box sales strategies to each endeavor that Faith Works couldn't overlook.
No stranger to the Christian retail world, Martingale Music has previously enjoyed solid success in Christian retailing through a unique third-party distribution deal with Word Distribution. 'Martingale Music and Word Distribution had an excellent working relationship and I am thankful to everyone there for their efforts in helping establish us as a player in the Christian retail marketplace.' says Wyse. He also anticipates great things with FaithWorks to build on our previous success, and solidify our position as the quality and value leader at Christian retail.'
Independent sales and marketing consultant, Jay Schield, President of Over the Line, who oversees sales for the label, orchestrated this exciting deal for Martingale Music. Over the Line worked to find and secure the best distribution team to embrace and enhance Martingale's unconventional strategies for growth. Says Schield; 'I was thrilled to be able to bring these two entities together in a meaningful partnership. This will be a success because FaithWorks understands the Christian retail marketplace dynamics and knows how to make them work to compliment Martingale Music's approach by taking the music directly to Christian retail nationwide.'
Founded in 2003, Martingale Music has quickly become a leader in the creation and promotion of musically diverse, quality concept music recordings and artist-driven releases, value-priced for the retail, direct, gift, and premium markets. Their offerings run the gamut from inspirational releases such as, AMAZING GRACE – Songs of the Reagan Memorial, to The Ric Blair Band's Fields of Freedom – Celtic Prayers and Meditation with Sheila Walsh; and from The Messianic Praise & Worship Collection, to former Hee Haw regular, Lulu Roman's latest Americana project, Orphan Girl.
