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Music Industry 03 February, 2006

VH1 Presents 'The Pepsi Smash Super Bowl Bash' Premiering Saturday, February 4th At 10:00 PM

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NEW YORK, NY (VH1)- VH1, Pepsi and the NFL have joined forces to bring the worlds of football and music together with "The Pepsi Smash Super Bowl Bash" taking place in the host city of Detroit. The one-hour concert will pay tribute to the All-American sport of football and its 40th Super Bowl with performances by Nickelback, the Goo Goo Dolls, and Train, among other special guest appearances.

Hosted by Holly Robinson Peete (UPN's Love Inc.) and Jim Breuer (Saturday Night Live), "The Pepsi Smash Super Bowl Bash" will also feature appearances by NFL superstars Braylon Edwards (Cleveland), Tony Gonzalez (Kansas City), Willie McGinnest (New England), Takeo Spikes (Buffalo) and Mike Strahan (NY Giants).

"The Pepsi Smash Super Bowl Bash" will be taped at the State Theater in Detroit on Thursday, February 2nd and will air on VH1 on Saturday, February 4th at 10PM.* In addition to performances from the on-air show, exclusive performances from all three bands will be available on VSPOT, VH1's broadband network at https://vspot.vh1.com. The Saturday broadcast also will be streamed live on https://www.superbowl.com.

"The Super Bowl is an all-American event that has become a pop culture phenomenon on all levels - sports, advertising and entertainment," said Tom Calderone, General Manager, VH1. "We are so excited to be part of the biggest party in the country and able to bring great music to the American public."

"The Pepsi Smash Super Bowl Bash" will be executive produced by Lee Rolontz for VH1. Patty Dimaria is the producer. Dave Diomedi is the director.






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