Tower Records Deploys TouchMedia's In-Store Digital Media Stations

Denver and Sacramento (Synergy Media Group) - TouchMedia and Tower Records, America's leading independent music and movie retailer, today announced the completion of a nationwide rollout of over 330 custom digital media stations throughout Tower's 89 US locations. TouchMedia's new family of digital media stations is a comprehensive line of multi-purpose, touch screen devices that, depending on configuration, allow consumers to search, scan, discover, preview and purchase physical and digital media products.

Over the course of a 6 month trial program with the TouchMedia platform in their Seattle, Denver, and Tempe stores, Tower Records management team analyzed the system's positive impact on sales, store efficiency and customer satisfaction which ultimately led to Tower's selection of TouchMedia as their in-store digital media and technology provider. The digital media stations have been retrofitted into Tower's existing CD listening station fixtures which now feature interactive touch screen technology, media discovery and preview capabilities, and the digital downloading of promotional music to portable storage devices and a growing list of portable media players.

'Tower Records is committed to constantly improving and upgrading the store shopping experience for our customers,' said Allen Rodriguez, CEO of Tower Records. 'TouchMedia's technology gives us a digital media network that we can use to vastly expand our selection, make discovering and previewing products in our store even easier, learn more about our customers and begin offering exciting new digitally-enhanced marketing programs.'

Easily mounted and installed, the digital media station's form factor allows for seamless integration with existing product fixtures and supports a variety of entertainment retail applications including product bins, end-caps, wall-mounts, listening bars and café settings. The customized Tower solution will draw on TouchMedia's unparalleled database of music and video product pages and previews, with the addition of full song streaming and promotional downloads for selected titles.

'We are very proud to be working with a leading retailer such as Tower Records who understands the opportunity they have to bring unique value to their customers by leveraging digital media inside their stores,' said Michael Fitts, President and CEO of Synergy Media Group. 'TouchMedia's flexible system design allowed us to listen carefully to Tower's needs and requirements and then design a custom digital media system that will support them as they continue to grow their business and their brand.'