Groove Rock Radio Official Launch at University of Michigan Noir Evolution Fashion Show

Los Angeles, CA (GROOVE ROCK GEAR, INC.) - Groove Rock Gear, Inc. today announces that it has partnered with Fifth Ave Magazine (www.fifthavemag.com) to co-sponsor the Noir Evolution Fashion Show held on April 2, 2006 at the University of Michigan. The event will be over two hours featuring 60 models and the latest fashion. All proceeds from the show will be donated to the Motts Childrens Hospital. Other sponsors of the event include the WB Flava Broadcasting Network and Ana Banana. A DVD of the fashion show will be on sale starting April 20th. In addition to the fashion show a VIP after party for investors, students and press was also held after the fashion show (https://www-personal.umich.edu/~mekaleaj/noir2.html).

Groove Rock Gear an online music media and apparel company, disclosed today they awarded the fashion show VIPs and press; apparel, CDs and accessories for event goody bags and as giveaways to students. The newly launched Groove Rock Radio (www.grooverockradio.com) and Groove Rock Gear featured artist 'The Fabulous Rudies' (www.fabrudies.com) was promoted at this event with CD giveaways and free t-shirts. Groove Rock Gear sells accessories and apparel for juniors, men and women, including themes such as rock, hip-hop, and punk. In addition to its apparel website, Groove Rock Gear also specializes in promotion and marketing of independent and signed bands. One of the core objectives of Groove Rock Gear is to promote artist advocacy and charity.

'Groove Rock Radio is an exciting new venture for us. Radio air play is difficult for new artists to achieve. With our new radio station we allow independent music to be heard online and through TIVO.' said Aaron Beegle, President of Groove Rock Gear. 'We joined forces with Fifth Avenue Magazine to directly promote all of our product lines in fun events like the Noir Fashion Show while still giving back to the local community. One of our missions is to align ourselves with events that promote social consciousness.'