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Music Industry 29 August, 2006

Music Choice Presents the Latest Edition of Its New Hit Interactive Music Show 'Certified'

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NEW YORK, NY (Music Choice) - Music Choice, the leading multi-platform music network that reaches millions of music fans through their TVs, PCs and cell phones, announces the latest edition of its hit music show, "Certified," the exclusive music show on Music Choice On Demand where fans decide which featured recording artist will be "Certified" by voting for their favorite artist in a variety of categories. In the current edition, airing throughout the months of September and October, Mary J. Blige vs. Keyshia Cole for the "Certified" title "Queen of Hip Hop Soul." Viewers can also vote for their favorite artist, Mary J. Blige or Keysia Cole, in three additional categories: (1) Who is Diva Fabulous, (2) Who Has the Best Soul Songs, and (3) Who is the Queen of Drama. Also in this edition of "Certified," music superstars Cassie, Chingy, The Clipse, and Method Man, along with Hot 97 Morning Show Host, Miss Jones, share their views of the featured artists.

The show will be promoted through on-screen ads on the Music Choice audio network, and through an extensive consumer-focused marketing campaign that will include radio spots in key markets.

"With close to one million orders for the premiere episode of 'Certified,' fans have made it our most popular exclusive show to date, " says Damon Williams, Vice President of Programming and Production for Music Choice. "We are very excited by the success of 'Certified'; it demonstrates our ongoing commitment to offering cutting-edge music programming that not only appeals to our audience, but also engages them in what they see and hear."

"Certified" is available on Music Choice On-Demand, the most-popular free video-on-demand music service that reaches millions of music fans nationwide with access to on-demand programming. As the exclusive sponsor of "Certified," Cingular Wireless, the largest wireless carrier, offers their customers the unique opportunity to text their votes for the winner in each category to text "VOTE" to 7777 on their cell phone. "Certified" viewers can also go online to musicchoice.com/certified to cast their votes. Music Choice also solicits the views from music fans on the streets of NYC.






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