PHILADELPHIA, PA (RMD Entertainment Group) - RMD Entertainment Group (PINKSHEETS: RMDG) announced today that their long-awaited "Texas Beach Party" DVD project is just out of postproduction and ready for public distribution. The "Texas Beach Party" (a.k.a. Kappa Beach Party) is one of the largest spring break events in the world, which takes place every year in April. At its peak, more than 100,000 students and participants have made the annual trek to Galveston,
Texas for 3 days full of fun, food, festivities, entertainment, music and more. This year was dominated by hip-hop, featuring performances by the hottest artists in the industry like RMD's own Roc Monee and Big Kuntree - along with Mike Jones, Lil' Flip, Dem Franchize Boyz, B.G.,
Beanie Sigel and Chamillionaire, to name a few.
Originally, the footage amassed during the show was to be edited into one piece and distributed as "The Texas Beach Festival;" however, after RMD CEO Giorgio Costonis and Beaty Four Entertainment CEO Frank Beaty saw the performance footage, they agreed that there was enough incredible footage of each performer to produce an additional series of multi-platform delivery segments from the project. Each performance was edited into its own separate piece and will be distributed individually by RMD via internet, video on demand, IPTV, and mobile platforms. The DVD will be distributed by Bungalo Records (exclusively distributed by Universal Music & Video Distribution). Beaty Four Entertainment and RMD executives are currently exploring a multi-city DVD launch tour in which key markets would be targeted for live promotional performances by the key artists from the event.
RMD CEO Giorgio Costonis commented, "This is another example of a project we have taken the time to nurture. Much like Block Star DVD Magazine, this is content we know resonates well in the hip-hop community and we are confident it will do very well at retail." Costonis added, "The 'Texas Beach Party' event made such an impact on the crowd in attendance that we knew it had to be made available on DVD. We see this series as the type of creative content that will generate revenue on various platforms ... and we are exploring them all. The bottom line is if we can sell it as one piece with the largest distributor in our marketspace carrying the product to top retailers and we can sell pieces of the project via other platforms, we expect a good return on our efforts and resources."
Individual performances and clips of the "Texas Beach Festival" are expected to be available via Google and other online providers next month with corporate sponsors footing the bill for the consumer viewing.
In essence, the RMD business platform allows revenue to be generated while promoting its products in newer broadcast platforms as the battle for content continues on.
DVD release is expected in the first quarter of 2007.
